The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

by Mohanbir Sawhney, Satish Nambisan

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Product Details

ISBN-13: 9780132716185
Publisher: Pearson Education
Publication date: 10/12/2007
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 304
File size: 2 MB

About the Author

Satish Nambisan is a professor of technology management and strategy at the Lally School of Management, Rensselaer Polytechnic Institute in Troy, New York. He is a globally recognized researcher and thoughtleader in the areas of innovation management and technology strategy, and his recent research work has focused on customer co-innovation, network-centric innovation, and IT-enabled product development. His research has been published in premier management journals such as

Harvard Business Review, MIT Sloan Management Review, Management Science, and Academy of Management Review. Through

his consulting work and executive lectures, Satish has helped many companies in the United States, Singapore, and India in managing innovation and product development. Prior to joining the academia, Satish held executive positions at the consumer-products giant Unilever Plc. in Mumbai, India. More details about his research and consulting are available at

Mohanbir Sawhney is the McCormick Tribune Professor of Technology and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management, Northwestern University. He is a widely published expert in the areas of innovation, marketing, and strategy. He has authored several influential articles in publications like the Harvard Business Review and the MIT Sloan Management Review. His contributions to the literature on innovation include concepts like mediated innovation, community-centric innovation, and collaborative innovation with customers in a networked world. He consults with and advises dozens of Global 2000 companies around the world. This is his fourth book.


Table of Contents

Foreword xvii

Introduction 1


Part I            From Firm-Centric to Network Centric Innovation 9

Chapter 1         The Power of Network-Centricity 11

Chapter 2         Understanding Network-Centric Innovation 29


Part II           The Landscape of Network-Centric Innovation 49

Chapter 3         The Four Models of Network-Centric Innovation 51

Chapter 4         Innovation Networks: The Players and the Plays 67


Part III          The Four Models of Network-Centric Innovation 83

Chapter 5         The Orchestra Model 85

Chapter 6         The Creative Bazaar Model 113

Chapter 7         The jam Central Model 139

Chapter 8         The MOD (“MODification”) Station Model 157


Part IV          Executing Network-Centric Innovation 175

Chapter 9         Deciding Where and How to Play 177

Chapter 10       Preparing the Organization 197


Part V           Globalization and Network-Centric Innovation 217

Chapter 11       Globalizing Network-Centric Innovation: The  Dragon and the Tiger 219

Chapter 12       Concluding Thoughts & Actions for “Monday” Morning 237


References 253

Index 267


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