It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.
|Publisher:||Macmillan Education UK|
|Product dimensions:||6.10(w) x 9.10(h) x 0.90(d)|
About the Author
OTTO LERBINGER is Professor Emeritus at Boston University, USA
Table of Contents
PART I: MULTINATIONALS IN THE GLOBAL ARENA.- 1. Globalization Presents New Players and Issues.- 2. Building Sound Relationships with Global Players.- PART II: CONTEMPORARY ISSUES.- 3. Growing Resistance to Globalization.- 4. Economic Development: Reducing World Poverty.- 5. Replenishing and Upgrading Human Resources.- 6. Religious Conflict: Tensions with Islam.- 7. Nation Brand: Cases of U.S. and China.- 8. Corporate Responsibility for Human Rights.- 9. Sustainability: The Physical World Under Pressure.- 10. Climate Change.- 11. Technology and Protection of Intellectual Property Rights.- PART III: COMMUNICATION AND PUBLIC AFFAIRS STRATEGIES.- 12. Communicating with Diplomacy.- 13. Global Marketing Communication.- 14. Government Affairs, Lobbying and Negotiations.- PART IV: CORPORATE GOVERNANCE: DIRECTION AND GUIDING VALUES.- 15. Achieving Global Corporate Citizenship.- 16. Integrating Public Interest Values in Corporate Governance.- Conclusion.
What People are Saying About This
An interdisciplinary book providing a lively and sophisticated engagement with a wide range of topics of prime importance to global managers. Through a blend of theory, examples and analytical insights, arguments are made with intellectual panache and topical relevance.' - Nilesh Dattani, London School of Economics and Political Science, UK
'The Global Manager offers a very complete treatment of the major Economic, Socio-Political, Cultural, Physical and Technological forces impacting MNC managers today. This is a must read for managers on the front lines of the macro forces characterizing the global economy today.' - P. Roberto Garcia, Clinical Professor of International Business, Indiana University, USA
'Otto Lerbinger has done a terrific job in providing an economic approach to global managers. Lack of such background has been another leading factor next to unawareness of culture that causes performance failure of global businesspeople.' - Weixing Li, Assistant Professor of Practice Management, University of Nebraska-Lincoln, USA