The Global Woman's Impact on E-Commerce: Confidence and Communication Clashes with Western Corporations

The Global Woman's Impact on E-Commerce: Confidence and Communication Clashes with Western Corporations

by Chizoma C. Nosiri


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Imagine the irritations of getting unsatisfying service with Western corporations whose products are sold strictly online. Perhaps it was another order that was never delivered to a residence in New Delhi, India, an uncertain TransUnion error made on the credit of an individual in Hong Kong, or a lack of action by Citibank to refund a Nigerian customer’s account. Receiving incompetent management feedback or the corporate’s reluctance to resolve minor customers’ issues are unlimited in the United States and even greatly unconstrained in the global environment. These consumer conflicts elevated to the global environment become massive, and are destructive to the global consumer domain structure of the Global Female consumer, her online engagement behavior and confidence, and online companies branding on a global level. Such Non-Western consumer and corporate conflict interactions can create a catastrophe of cultural wars and clashes.

This book discusses the cross-cultural study, which determines if Western corporations’ computer-mediated-communication complaint of a select group of global female consumer, who were born, raised, and live in China, Nigeria, and India, is affected by their self-confidence, cultural norms, or language barriers. The book follows a scholarly study which determined the factors that make Western corporations’ online tools unfavorable to the select group of global females when it comes to expressing their concerns as opposed to complaining and addressing conflict issues with the local native businesses in their country. In addition, the study explored the difference in her confidence level and behavior during a complaint using corporate computer-mediated-communication tools contrasted with social media platforms (i.e. Facebook or Twitter). This book show cases the global female consumer’s experience to explore whether she is welcomed, treated as a family member, friend, guest, visitor or stranger during her online shopping. Since her perspective and complaint is an important component to Western corporations’ global success this book illustrates how her voice and money matters.

Product Details

ISBN-13: 9780761870968
Publisher: Hamilton Books
Publication date: 04/24/2019
Pages: 176
Product dimensions: 6.28(w) x 9.09(h) x 0.69(d)

About the Author

Chizoma C. Nosiri researches and lectures on communication, self-esteem, confidence, public speaking, culture, organizational change, intrapersonal and interpersonal communication, gender, consumerism, international communication, organizational communication, and conflict mediation and resolution. As a change agent, Nosiri works with corporations, organizations, and individuals to change their communication processes. She has been featured on several radio and television shows as a communication confidence guru.

Table of Contents

List of Figures
Chapter I. Introduction
Chapter II. Literature Review
Chapter III. Methodology
Chapter IV. Analysis
Chapter V. Discussion
Chapter VI. Resolution, Recommendations, Conclusion
Appendix A
Appendix B
Appendix C
Definition of Terms
About the Author

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