The Global Work of Art: World's Fairs, Biennials, and the Aesthetics of Experience

The Global Work of Art: World's Fairs, Biennials, and the Aesthetics of Experience

by Caroline A. Jones

NOOK Book(eBook)

$55.49 $65.00 Save 15% Current price is $55.49, Original price is $65. You Save 15%.
View All Available Formats & Editions

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now
LEND ME® See Details


Global biennials have proliferated in the contemporary art world, but artists’ engagement with large-scale international exhibitions has a much longer history that has influenced the present in important ways. Going back to the earliest world’s fairs in the nineteenth century, this book argues that “globalism” was incubated in a century of international art contests and today constitutes an important tactic for artists.

As world’s fairs brought millions of attendees into contact with foreign cultures, products, and processes, artworks became juxtaposed in a “theater of nations,” which challenged artists and critics to think outside their local academies. From Gustave Courbet’s rebel pavilion near the official art exhibit at the 1855 French World’s Fair to curator Beryl Madra’s choice of London-based Cypriot Hussein Chalayan for the off-site Turkish pavilion at the 2006 Venice Biennale, artists have used these exhibitions to reflect on contemporary art, speak to their own governments back home, and challenge the wider geopolitical realm—changing art and art history along the way. Ultimately, Caroline A. Jones argues, the modern appetite for experience and event structures, which were cultivated around the art at these earlier expositions, have now come to constitute contemporary art itself, producing encounters that transform the public and force us to reflect critically on the global condition.

Product Details

ISBN-13: 9780226291888
Publisher: University of Chicago Press
Publication date: 06/01/2017
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 400
File size: 34 MB
Note: This product may take a few minutes to download.

About the Author

Caroline A. Jones is professor in the History, Theory, and Criticism section of the Department of Architecture at the Massachusetts Institute of Technology. She is the author of several books, including Machine in the Studio: Constructing the Postwar American Artist and Eyesight Alone: Clement Greenberg's Modernism and the Bureaucratization of the Senses, both published by the University of Chicago Press.

Read an Excerpt

The Global Work of Art

World's Fairs, Biennials, and the Aesthetics of Experience

By Caroline A. Jones

The University of Chicago Press

Copyright © 2016 Caroline A. Jones
All rights reserved.
ISBN: 978-0-226-29174-1


The Blindman; or, How to Visit a World Exhibition

The freedom of wandering (libertas vagandi) is divided into two: the movement of the body through different places and the movement of the mind through different images.

— Stephen of Tournai (1128–1203)


— Anonymous poem in The Blind Man, NY, 1917 Painting should not be exclusively visual or retinal. It must interest the gray matter; our appetite for intellectualization.


I'm presenting a model of seeing and also facing the fact that my model cannot be a solution but rather a question, maybe a step in a process of some sort of self-realization or self-reflection.

— OLAFUR ELIASSON, artist of The Blind Pavilion, 2003

Here, a "feeling" is not the experience of texture or form through physical contact, but an apprehension of an atmospheric change, experienced kinesthetically and by the body as a whole. This seems to point toward a need for a theory of multiple senses.

— GEORGINA KLEEGE, "Blindness ... An Eyewitness Account," 2005

Blind Epistemology

São Paulo, 1996: You enter a room at the Bienal, installed with seventy-seven seemingly identical boxes on pedestals; a few lids are ajar so you can just see the smoothed edges of abstract-looking sculptures. You want to touch them, but you're not allowed. Perhaps you get lucky, and a blind person enters who happens to speak your language. She tells you she has been allowed to explore the boxes and read their braille labels — each is a unit in Blind Alphabet by Willem Boshoff, an Afrikaans artist from Johannesburg who also showed this piece at that city's first biennial (plate 1, fig. 1.22).

Venice, 2005: You are in the twelfth-century Arsenale at this year's Biennale and come to a large metallic pod in a darkened room. Its iridescent surface has one opening, into which a translucent ladder is set. (The label reads, "Mariko Mori, b. 1967 Tokyo, Wave UFO.") A white-coated attendant lets you climb the ladder and settle into one of the three reclining seats — but only after swabbing your forehead with alcohol and attaching two electrodes. You lie back and try to follow her instructions to produce calm, meditative, alpha-state brain waves that might harmonize with those of the other visitors in the pod. You want this to work (fig. 6.6).

New York, 2008: You enter a small darkened room at the Whitney Biennial and see a gorgeous, high-definition moving image of a person who appears to be blind, feeling his way across the mottled flank of an enormous animal. The camera pulls back, revealing a man and an elephant. Five other individuals approach, encounter the beast, and return to their places in a row of folding chairs; some are exhilarated, but one is afraid. Occasionally, the elephant's mysterious, coruscating hide fills the screen with slow elephant breaths, so close you could almost touch it. The label reads, "Javier Telléz, b. 1969 Venezuela, lives in New York, Letter on the Blind for the Use of Those Who See, 2007" (fig. 1.1; plate 36).

Kassel, 2012: You're at documenta 13, and you've heard there's a good piece somewhere on this street; you enter what seems to be an abandoned garage. The room is utterly dark, but you hear people shuffling, breathing. Some begin to make chirping noises or sing bursts of notes; there seems to be some dancing. You discern a gathering rhythm, a beatboxing groove being laid down in syncopated fragments, a riff on the Beach Boys' "Good Vibrations." You secretly sing along. Someone in the dark speaks the work's label: "This Variation, January 2009, Tino Sehgal." Later you find out the artist was born in London in 1970, and lives in Berlin.

Patterns of visitor desire and global circulation characterize these snippets of contemporary biennial culture; the four narratives also evince a trope of blindness and alternative sensory modes of knowing. In service of what I call blind epistemology (more fragmented and tentative than an epistemology of blindness), these tropes surface a politics of the partial view.

Blind epistemology sets out a framework for this book as a whole. The trope from which it emerges appears in the nineteenth-century reception of the world's fairs but becomes a full-blown epistemology in the twentieth century, when artists get engaged. The biennial culture that inherits these strategies in the twenty-first century propels contemporary artists' frustration of everyday vision, soliciting estrangement, visceral experience, and multimodal sensation — all in the name of art. Biennial curators choose such artists because they enact these strategies of refusal: incisions into spectacle, rejections of national posturing, grit in the gears of globalization. Contemporary invocations of sightlessness thus have a progressive, critical tenor; they seek to hoist viewers into new economies of experience, against those that are overcapitalized or touristic.

The "Hypothetical Blind Man" was not always a positive tool to critique "ablist" assumptions, as disability theorist Georgina Kleege notes. This introductory chapter will track the blindman trope in Western culture, flagging a surprising intersection with international art exhibitions and tracing a genealogical legacy for the contemporary biennial. I will argue that the figure of the blindman, and the tools artists wrest from this tradition (blind epistemology), become crucial to the critical workings of a now global art.

What is a blindman's world picture? For over two hundred years, world's fairs (and their biennial heirs) have dazzled spectators with metaphorical and material world pictures. Historians of these events risk reinscribing the technospectacular sublimity organizers intended. That is why the periodic emergence of blindness — as a philosophical trope, an actors' category, and a tactic of contemporary artists — is so noteworthy. The blindman demands a rethinking of how we form knowledge, a skeptical tradition that usefully accompanies these exhibitionary forms. Precisely because tropes of blindness drove philosophies of Enlightenment, and fairs put Enlightenment philosophy (as well as its presumptions and prejudice) into material form, we need this past for any history from the present.

This book's chosen present is constituted by biennials' world pictures. Biennials now take place in some two hundred cities on every continent, looking back to the world's fairs and forward to the art fairs they have spawned. As yet, no histories trace the precise relays between these festal forms. How did the world's fairs serve art? Why was the biennial form invented? How did both form their publics? This book argues that the fairs are deeply significant for an understanding of the biennial form, producing the conditions of possibility for art to become an international, and now a global, semiotic.

Both biennials and fairs implicate a larger public than art history traditionally encounters. Consider: A young Polish-American mathematician with a bilingual family wants to go to the 2013 Venice Biennale "because it's fun" and showcases art from places he will never visit. An established New York artist (born in Britain) dourly criticizes "biennial artists" but wishes he was one; another, living in Berlin (also born in Britain), surely is, producing work more comfortable in such settings than in the museum. A Swedish curator (educated in New York) uses the biennial like a laboratory, posting notes about his process in the installation. These interventions in a largely Euro-American art world (where I am positioned to encounter them) reveal that biennials forcefully mold both art and its history. As a heuristic, "the biennial" can reveal intersections of state power, municipal ambitions, artistic intention, curatorial tactics, and public desires for a globalism that is not globalization. The concept of "critical globalism" is introduced in this book: once artists began to generate conscious tactics for their insertion into the fairs' world pictures, such tactics were available to join conceptualism and institutional critique during the epoch after World War II, contributing to a "globalism" in art that critically reflects on globalization, often through a multisensoriality localized in the body.

Reading spectacle against the grain, this and the six chapters that follow mine layers of historical data, visual materials, artworks, and criticism to form interlocking narratives: on how to turn from spectacle within the world picture (1), on publics and artists activating world's fairs against their organizers' ideologies (2), on the first biennial and the national/international circuitry it put into place (3), on the importation of the biennial model to the new world and the frictions that ensued (4), on the emergence of the transnational curator as a neutralizer of such frictions (5), on the emergence of an "aesthetics of experience" (6), and finally, on artists' tactics of critical globalism against globalization (7). I attend to the world pictures that these exhibitions construct, tracing networks of national pavilions, state and corporate sponsors, city branding, global marketing, and the politics of prizes; the trope of blindness checks these vast apparatuses. Note that blindness is unlikely to occur in the prose of municipal boosters, state administrators, or corporate funders — it is the curators, artists, and attendees who take up the blindman trope. They bring Classical and Enlightenment references into the twenty-first century, where they use the critical probe of blindness like an Archimedean lever for extracting multisensory experience from the maws of spectacular excess. Learning from disability theorists, I argue that those who bring blindness into the world of spectacular exhibitions do so to become "whole human beings who have learned to attend to their non-visual senses in different ways." These nongeneric, nonuniversal beings are nonetheless producing a resonant common sense.

The blindman trope leverages understandings of the Western obsession with visuality and "perspective." It also opposes the singular "world picture" bequeathed by philosopher Martin Heidegger, mindful of instrumentalizing world's fairs (1937's was particularly problematic) and campaigns against "degenerate" art (an international exhibition also mounted in 1937). In a crucial paper on "the age of the world picture" that he began in 1935 to give at the Paris world's fair (but ended up delivering in 1938 Germany), Heidegger upended notions of Weltanschauung (a "world view" that could be held by any human in a given historical period), rejected Wilhelm Dilthey's Weltbilder (the different "world pictures" held by various communities), and insisted instead on a historical threshold — Die Zeit des Weltbildes. In this argument, modern times produce a metaphysical "enframing" of the world, allowing it to be possessed as a single picture or concept. Heidegger's dark vision saw one synchronized representation producing the world-as-object and facilitating human "mastery over the totality of what-is." That moment will be historicized here (with Heidegger confronting French philosophy at the fair), and confounded by contemporary art. Against a hegemonic world picture, I find evidence for competing, multiplied, and critical world pictures, enmeshed in the complexities of the Anthropocene. Linked to our desires as global citizens and taking unruly form in bodies only partially colonized by ideologies imposed from above, our world is no longer a picture at all, but a careening event in being and becoming.

Large-scale exhibitions reveal this trajectory with clarity, accompanied by the blindman as an actor's category and receptive milieu. How does the visitor navigate the massive international exhibition? How does the critic "cover" it? What can the individual artist do to frame a critical position? To take only the examples introduced so far, some artists will be utopian: "Wave UFO believes that ... as collective living beings [humans] shall unify and transcend cultural differences and national borders through positive and creative evolution" (Mariko Mori). Curators might emphasize critique: "If our senses disengage themselves from their assigned specificities, the world opens up, rules are shuffled and people fight for sensorial freedom, thus mining from the inside the arbitrarily instituted powers" (Nelson Aguilar, who chose Boshoff's Blind Alphabet for the 1996 São Paulo Bienal). Both anger and desire can fuel blind epistemology's tactics; a participant experiencing Sehgal's piece at the 2013 documenta termed it "addictive" and exhilarating: "This Variation left me breathless and overwhelmed. ... I wanted to grab strangers on the street by their lapels and shove them through that doorway into the dark. You have to see this. Or rather, not see it." Likewise, Telléz uses blindness to refuse empowered spectatorship: "It was ... interesting for me to conceal the 'real' presence of the elephant and the people touching them [sic] to an audience who we could define as 'those who see' ... a play on notions of visibility." In these brief quotes, we see world pictures multiplied and divided, always already partial. With her "eyewitness account" Kleege supports my argument here that contemporary blind epistemology is distinct from the perpetual "hypothetical" who is invoked from Plato to Descartes, reinforcing the power of the sighted. Blind epistemology intends to alter the complacent subject; paradoxically, visual art contributes to this transformed "point of view" that might not be a view at all.

Contemporary multisensorial tactics contrast with histories that find international displays compulsorily visible and philosophies that invoke rhetorical blindmen for mostly negative reasons. Such rhetorics long predate concepts such as "exhibition," "picture," or even "world." Plato's allegory of the cave (in Republic, book 7) offers a foundational instance, linking shadows with ignorance, darkness with deception, and knowledge with light and sight (fig. 1.2). As centuries of commentary reveal, however, these binaries are neither simple nor fixed, nor is the specific architecture of display and revelation as clearly mapped as one might think. The minimum condition stipulates that the prisoners in Plato's cave are shackled tightly. They can see shadows on the cave wall but are blind to the objects and light sources that cause these shadows, and thus represent (we are told) most people's relation to everyday reality.

It was only as the blindman trope moved unevenly through the European Enlightenment and into modernity that it could emerge as a crucial counterweight — at precisely those moments when spectacle seemed ascendant. At those moments (one of them being now), blindness comes out of philosophy to stage a counternarrative, often confronting the large-scale international exhibition. If, per Foucault and Deleuze, systems of visibility function in tandem with systems of invisibility, then blindness is implicated in these operations of revelation and occlusion. But by the same token, "blindness" confounds certain power relations by making them "recognizable" (literally, capable of being thought-again). Kleege and others will break the binary (sighted/blind) and insist on a spectrum of sensing and "feeling" that produces our knowledge of the world, and even consciousness itself. Attempting this longer history of blind epistemology's antispecular range helps articulate its politics of encounter with the world-picturing exhibitions and biennials this book aims to understand.

This chapter explores such territory in four sections. The first summarizes the Western philosophical literature that establishes blindness as an epistemological trope. The second establishes the relation of the trope to the eighteenth-century encyclopedic impulse and its dependence on transportable objects. The third explores the nineteenth-century ways in which "object lessons" were mobilized for exhibition, calling up the blindman in response. The fourth hints at this book's conclusion, in which blindness and its demand for multisensory knowledge might lead us to the twentieth- and twenty-first-century art of biennials, their critique of the world-as-picture, and their turn toward an aesthetics of experience. In diffuse installations, contemporary biennials confirm the human desire for a kind of knowledge that goes beyond the visible, the already known, and the local, to a place where embodied theory can be attempted and our enmeshment within a wider world can be sensed.

Let us return to Plato's cave to examine its intertwining narratives of vision and blindness, which explain the "dividing line" between knowing and mere existence. Everyday vision for the unreflective prisoners is "blind," and there is no way they can attain higher knowledge unless they become free to move, physically and of course philosophically, to see beyond and behind what is before their eyes. True vision in this narrative necessarily involves movement: turning away, or if one cannot turn the whole body, closing the eyes on the visible world — or, as here, the shadowy image — to question what one sees. Thus there are two tropes of blindness in Plato's narrative: the ignorant blindness of the everyday prisoners, and the volitional blindness of the turn to philosophy. To coin a phrase, we might call the prisoner's vision "sight-full blindness" in contrast to the philosopher's "blinding insight."


Excerpted from The Global Work of Art by Caroline A. Jones. Copyright © 2016 Caroline A. Jones. Excerpted by permission of The University of Chicago Press.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

1          The Blindman; or, How to Visit a World Exhibition Blind Epistemology
Objects and Encyclopedics
Universal Object Lessons
Sensory Alternatives
2          Desires for the World Picture Desires
Ars et Feriae
Publics, Infrastructures, Discourse
Objects of Art/Difference
Art in the Age of Its Touristic Reproduction
Architectures and Endings
3          Old World/Biennial Culture Old Beginnings in Venice
Repetition and Difference
Subjects, Nations, Artists
Biennial Culture
4          New World/Cold War Hemispheric Rearrangements
Arte Moderna
Difference and Repetition
From Museum to Bienal
Plastic Revolutions
Modulor Moderns
5          Transnational Openings Tactics of the Trans
Unities/the Differend
When Attitudes Became Norms
6          The Aesthetics of Experience Tropes of Experience
Encounters and Emblems
Expérience, Erfahrung, and the Experience of Event
Economimesis at the Fair
7          Critical Globalism, in Practice The Worldly Subject
Global Workings of Art
Practicing Critical Globalism

Customer Reviews