With their acclaimed bestseller The Go-Giver, Bob Burg and John David Mann proved that a heartfelt parable could also express a powerful idea. In The Go-Giver Leader (originally published as It’s Not About You), they offer an equally compelling tale about a struggling small business and the ambitious young executive trying to lead them to a crucial decision.
Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic.
Into this setting enters Ben, who’s been assigned by a larger firm to promote a merger that will rescue Allen & Augustine. Ben’s facts are undeniable: the chair maker can either merge and modernize or go bankrupt and vanish. So why can’t he persuade anyone to buy in, from the CEO on down?
Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it.
This revised and updated edition includes a new introduction, a discussion guide, and a Q&A with the authors.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||5.50(w) x 8.10(h) x 0.90(d)|
About the Author
BURG is a highly sought-after conference speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals and Adversaries into Allies. He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014.
MANN is an entrepreneur and award-winning coauthor whose titles include the New York Times bestsellers Flash Foresight and The Red Circle and the national bestsellers Among Heroes and The Slight Edge. His Take the Lead (with Betsy Myers) was named by Tom Peters and The Washington Post as Best Leadership Book of 2011.
Table of Contents
1 Taking Leadership 5
2 The Question 13
3 The Top Floor 21
4 The Substance of Influence 29
5 The Heart of the Operation 39
6 The Language of Strength 51
7 The Work 67
8 Being Muddy 73
9 Birth and Death 87
10 An Imprint on the Soul 95
11 Robbie 105
12 Chaos 113
13 The Speech 121
14 Giving Leadership 131
Ben's Manifesto: The Five Keys to Legendary Leadership 143
Discussion Guide 149
Q&A with the Authors 153
About the Authors 165