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Google Adwords is an astonishingly powerful system that any business on the planet can use to its advantage without big budgets. This articles explores its reach and power whilst at the same time discussing its design flaws and the potential for advertisers to totally waste their ad spend. .The author currently has almost 50 campaigns running for his own benefit and this article results from his own hands on experience. An entry level Adwords service is offered for $99/month which includes set up and the actual Google ad spend.
About the Author
There is a favorite line from my novella Dinner Party For Eight in which Angela asks Harry:
“What do you think I am?”
Harry considered this for a moment. What was she actually?
“Well I suppose you are a very beautiful cook.”
So if I have to answer the same question what am I actually? I would also need to consider this for a moment. I would like to say I’m an ex astronaut, have more degrees than a thermometer, have competed in the Tour de France without any EPO, surfed Teahupoo in Tahiti and emerged unscathed, sailed round the world, am an ace Alpine skier, am a member of Mensa, have a beauty queen wife and gorgeous kids, and started my own corporation which has listed on NASDAQ. I could go on but like Arnold Schwarzenegger I don’t want to boast.
Well to be honest, I have gone some of the way towards all those things. I do have a letter from Wernher von Braun, I do have three degrees in Physics, I have flown in a jet plane (Emirates Air), I do cycle the mega steep hills here where I live but unfortunately can’t get EPO anywhere, I am a keen surfer who has almost managed to break his neck, I am an ocean going skipper and I did own my own yacht though if it was me I wouldn’t sail with me as captain, I do ski but you need to get out of the way, I do have a beautiful wife (though her agreeing to marry me has to be my biggest piece of luck ever) and two great kids, I do have my own software business but no stock exchanges alas and I would like to take the Mensa test but I’m pretty sure I would fail and then I wouldn’t be able to live with that so I would rather rationalize. I live in that sapphire city – Cape Town.