Religion journalist Pinsky offers a thoughtful and genuinely entertaining review of faith and morality as reflected through the irreverently sweet comedy of The Simpsons, drawing on a wide if not encyclopedic knowledge of key episodes and interviews with the series' creators. The animated series is unique in many ways, including its longevity and creative freshness, but no less remarkable is the show's attention to religious themes especially considering the prevalent invisibility or irrelevance of religion on TV. A recent convert to the show who only started watching in 2001, Pinsky had been repelled by controversy surrounding the series' edgier early seasons. But as the program and its characters have matured, many viewers have seen a fundamental affirmation of spirituality, family and community life that emerges in spite of the sarcasm and exaggerated situations. Chapters are devoted to important characters Homer, Lisa, Ned Flanders, Reverend Lovejoy, Krusty and Apu and the faiths they represent, as well as to issues such as images of God, the Bible, prayer and ethics. Pinsky reminds readers that ultimately The Simpsons is played for laughs, not deep spiritual or sociological insight. Yet the abiding charm of the show is how often its caricatures are devastatingly on-target and point to a deeper truth, as Tony Campolo points out in an excellent foreword: "Do not go too hard on Homer Simpson because more people in our churches are where he is than any of us in the mainline denominations want to acknowledge." (Sept.) Forecast: One of WJKP's longest-selling titles has been The Gospel According to Peanuts, which clearly provided a model for this new rumination on faith and popular culture.Here's hoping that Pinsky's book achieves similar success; given the publisher's recent economic troubles (see PW's "Religion BookLine" newsletter, July 9), the small Presbyterian press could really use a hit. Copyright 2001 Cahners Business Information.