The Graphic Communication Handbook

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

  • introductions that frame relevant debates

  • case studies, examples and illustrations from a range of campaigns

  • philosophical and technical explanations of topics and their importance.
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The Graphic Communication Handbook

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

  • introductions that frame relevant debates

  • case studies, examples and illustrations from a range of campaigns

  • philosophical and technical explanations of topics and their importance.
56.99 In Stock
The Graphic Communication Handbook

The Graphic Communication Handbook

by Simon Downs
The Graphic Communication Handbook
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The Graphic Communication Handbook

The Graphic Communication Handbook

by Simon Downs

Overview

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

Features include:

  • introductions that frame relevant debates

  • case studies, examples and illustrations from a range of campaigns

  • philosophical and technical explanations of topics and their importance.

Product Details

ISBN-13: 9780415557382
Publisher: Taylor & Francis
Publication date: 10/12/2011
Series: Media Practice
Edition description: New Edition
Pages: 384
Product dimensions: 6.88(w) x 9.69(h) x (d)

About the Author

Simon Downs

Table of Contents

Introduction  1. Broad Knowledge  2. Theory  3. Pitching  4. Understanding the Client  5. Researching the Job  6. Preparatory Drawings - Thumbnail Stage  7. Preparatory Drawings - Development Stage  8. Preparatory Drawings - Presentation  8. Presenting to the Client  9. Doing the job  11. Deploying the job - 2D  12. Deploying the job - 3D  13. Deploying the job to the screen (motion graphics)  14. Deploying the job to the screen (interaction graphics)  15. Situating the job  16. Testing the job  17. Getting paid  18. Getting the next job (self and other publicity)  Conclusion
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