The Green CEO: Leadership that Drives Profit and Sustainability

The Green CEO: Leadership that Drives Profit and Sustainability

by Lynn VanLeeuwen


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Company-wide sustainability? Sure! But how?

Sustainability is as important for your people and your profits as it is for the environment. This triple-bottom-line view of business success is embraced by innovative and successful companies of all sizes around the world. But introducing sustainability across the board can feel overwhelming, and even risky. Where do you start? What measures will have the greatest impact?

The solution is a system.

Systainership™ is an innovative leadership system that helps you put all the pieces together. Whether you want to take on a company-wide renovation of your practices, or pick and choose based on your needs, Systainership lays out the "how, what, and when." Now you can confidently guide your company to ever higher levels of profitability while supporting both people and the planet.

You'll learn to systemize your leadership for sustainability: financial, social, and environmental. Other areas in this book include how to: get out of overwhelm mode and focus attention on what matters most: simplify complex relationships between people, processes, products and profits: create a resilient and flexible organization: and increase transparency to reduce barriers and build loyal relationships. This book will help you to conduct a breakthrough initiative in sustainability leadership that will build lasting value for your stakeholders.

Product Details

ISBN-13: 9780982786802
Publisher: Green Wave Publishing
Publication date: 03/28/2012
Pages: 256
Product dimensions: 6.00(w) x 9.00(h) x 0.58(d)

About the Author

Lynn VanLeeuwen is the founding partner of Sustainable Business Systems, helping companies deliver sustainable value to their stockholders and the world. Sustainable Business Systems's unique sustainability leadership system, Systainership™, is helping CEOs and other chief officers drive profit and sustainability in all of their business initiatives.

Lynn VanLeeuwen's system evolved from over 20 years as a management design specialist, Wall street consultant, and executive coach. Her Peace Corp service in the South Pacific launched her sustainability development experience and interest.

Lynn is the author of The Green CEO and speaks on defining, tracking, and achieving sustainable business growth for executive groups. She holds an ME and MS in the combined disciplines of business management and computer systems from Harvard University, a degree in mathematics from Northeastern University, and a certificate of professional coach training from the Adler School of Professional Coaching in Toronto. She lives on the big island of Hawaii, with her husband, Randy, and enjoys painting in her studio and ocean activities during her down time.

If you are a conscientious CEO struggling to make your company a thriving, sustainable enterprise, with triple-based profitability growth, we welcome your contact. To learn more about sustainabiltiy leadership go to Or, you may learn more about The Green CEO at

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