This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
|Publisher:||Houghton Mifflin Harcourt|
|Series:||Guerrilla Marketing Series|
|Product dimensions:||8.00(w) x 10.00(h) x 0.50(d)|
About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Most Helpful Customer Reviews
I think its a chicken wing up. That there book is the best darn marketin book I ever read. Down here in Alabama we got some tough competition. I got Joe across the street selling hogs quicker than me and susie selling chickens over yonder too but I recommend that there darn book to everyone. Ya'll take care ya hear!
Levinson has done it again. Since I do most of my paid advertising in yellow pages, the marketing book I use most is the Maher book on yellow pages. But I use Levinson's books for all my guerrilla marketing.