The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook

by Jay Conrad Levinson President, Seth Godin, Charles Rubin
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The Guerrilla Marketing Handbook by Jay Conrad Levinson President, Seth Godin, Charles Rubin

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Product Details

ISBN-13: 9780395700136
Publisher: Houghton Mifflin Harcourt
Publication date: 11/28/1994
Series: Guerrilla Marketing Series
Edition description: None
Pages: 396
Product dimensions: 8.00(w) x 10.00(h) x 0.50(d)

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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The Guerrilla Marketing Handbook 5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
I think its a chicken wing up. That there book is the best darn marketin book I ever read. Down here in Alabama we got some tough competition. I got Joe across the street selling hogs quicker than me and susie selling chickens over yonder too but I recommend that there darn book to everyone. Ya'll take care ya hear!
Guest More than 1 year ago
Levinson has done it again. Since I do most of my paid advertising in yellow pages, the marketing book I use most is the Maher book on yellow pages. But I use Levinson's books for all my guerrilla marketing.