The Guerrilla Rep: American Film Market Distribution Success on No Budget

The Guerrilla Rep: American Film Market Distribution Success on No Budget


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The Guerrilla Rep: American Film Market Distribution Success on No Budget by Ben Yennie

The Guerrilla Rep: American Film Market Success on No Budget continues to be the most widely available book on Film Markets. As a Practical, no-nonsense guide to establishing relationships with distributors at The American Film Market, it is currently being used by many film schools nationwide to help students understand the unfamiliar territory of a Film Market.

In the book, you'll learn everything you need to know about AFM. What badge to buy, what projects to bring, what printed materials you need, and all important etiquette tips for maximizing your success at The American Film Market. Producers need to understand distribution to find success, and this guide is a primer for the most reliable way American Filmmakers can find traditional non-DIY distribution. The second edition has more than 50 additional pages of information on America's Premier Film Market

Featuring Practical Distribution and Financing advice from:

Jude Tucker – CEO

Chris Hood – CEO Robin Hood Films

Phil Gorn – CEO WonderPhil Productions

Steve Arroyave – CEO Arrow Entertainment

Annick Manhert – Acquisitions Consultant - Screen Division

Al Perez – President - APM Entertainment

Tony Taglienti – Managing Director - 4 Digital Media

Includes An Extended Interview with

Daisy Hamilton

VP of Acquisitions – TriCoast WorldWide

Yennie's book does a very good job at explaining all steps necessary to build healthy relationships with the key people in the film distribution business… you can easily apply these tactics to other film markets around the world.

Scott McMahon

Author How to Make and Sell Your Film Online and Survive the Hollywood Implosion While Doing It

“You should not go to _any_ film market without first reading this book.”

Alex Ferrari,

Host of Indie Film Hustle

#1 Filmmaking and IndieFilm podcast on iTunes.

“[The] book to have at your side if you’re heading to the AFM in November."

~Sheridan Tatsuno

CEO Dreamscape Global

Author of In the Valley of Digital Dreams:

Untold Stories of a Silicon Valley Insider

Product Details

ISBN-13: 9780692771860
Publisher: Ben Yennie
Publication date: 09/01/2016
Pages: 216
Sales rank: 328,098
Product dimensions: 6.00(w) x 9.00(h) x 0.46(d)

About the Author

Ben founded, in 2014, an independent film producer's representation company. The company was officially launched with the book "The Guerrilla Rep: American Film Market Success on No Budget" which has been used as a textbook in ten film schools, and is now in it's second edition. He also Authored The Entrepreneurial Producer, Utilizing existing connections and a powerful knack for networking, he's worked with sales agents to sell, in 2015. Six feature-length films to Starz and other national and international media outlets, scoring a 100% offer rate for his clients.

Long form.
As Founder and CEO of Guerrilla Rep Media, Ben has negotiated distribution deals for six feature films, which will soon be appearing on Starz and other major outlets across the globe. His Client Include Christopher Coppola, and films that starred Marvel;s Luke Cage.

Ben is also the Founder and Executive Director of Producer Foundry, as well as Producer of more than 50 events on film finance and distribution. Hes worked with people like Lew Horowitz, the inventor of IndieFilm Gap Financing, Jeff Dowd, Executive Producer of Blood Simple, Fern Gully, and inspiration for "The Dude" from the Big Lebowski.

Previously, Ben co-Founded Global Film Ventures, screened business plans and advised the Film Angels and is the former chapter leader for the San Francisco, New York, Los Angeles, and Vancouver Chapters of the Institute for International Film Financing.

Ben has also worked in the tech industry. Co-Founder of ProductionNext, a new set of next generation tools designed specifically for the Movie industry. Previously, he's been VP of Sales for Taal, a Mobile video interview platform for the hospitality industry.

Ben Co-Hosts the Film Insight Podcast, and Has been featured in CNN Money, Indie Film Hustle - The #1 Filmmaking Podcast on iTunes -Indie Film Academy "Secrets to Selling your First Film Summit" with more than 3000 attendees, CNN Money, and The Deseret News, The Film Trooper Podcast, and is a contributor to IndieWire, Hope For, and Cinesource magazine. He has contributed to Office for One, a Sole Proprietor survival guide, and manages the blogs for, and

Table of Contents

Preface By Debbie Brubaker
Foreword by Marc Smolowitz


1 What is a film market anyway?
2 What's the difference between a distributor and a sales agent?
3 Badges and Badge Strategy
4 Hotels/AirBnB
5 Projects
6 Printed Materials
7 Pitches
8 Research/Advance Contact
9 Developing your Personal Brand


10 Things to Bring Every Day
11 Managing Your Mindset
12 The Lobby
13 When You Pick Up Your Badge
14 The Exhibitor Meetings
15 The Parties


16 Your First 3 Days After the Market and working the holiday lag
17 The Importance of Follow-Up
18 The Basic Structure of a distribution deal
19 Rights Overview
20 The 5 Windows of DIY Indiefilm Distribution

SECTION 4: The Changing Face of Indie film, and Advice from Distributors, Sales Agents, and Financiers

21 How is Market Culture Changing?
22 How Presales and Film Financing have changed.
23 What Distributors Want
24 An Interview with Daisy Hamilton
About the Author
A Note on Sources

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The Guerrilla Rep: American Film Market Distribution Success on No Budget 5 out of 5 based on 0 ratings. 1 reviews.
AshleySerenity7 More than 1 year ago
I read the first edition of Yennie's book, and found it to be an entertaining and informative read. It's written in a way that even someone outside of the film industry can get a lot out of it. The second edition has even more informative and entertaining stories told in the author's distinctive voice. It feels like a much more cohesive book, filling in many points the first book took for granted as common knowledge.