The Haier Way: The Making of a Chinese Business Leader and a Global Brand

The Haier Way: The Making of a Chinese Business Leader and a Global Brand

by Jeannie J. Yi, Shawn Xian Ye


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With over 30,000 employees worldwide and products that range from refrigerators to cell phones, Haier is the largest consumer electronics manufacturer in China. This book traces this giant's path to success, from its early bleak years when the company director had to beg from the neighboring village head for money to pay bonuses to his employees to its achievement of placing sixth on Forbes Global's worldwide household appliance manufacturer in 2001. Much emphasis is given to Zhang Ruimin, Haier's chairman and CEO, for his pivotal role in the company's success. Explained is how Haier excelled where many other Chinese companies did not: a commitment to quality, service, and technology innovation, in addition to a global vision and a management style that is a blend of Jack Welch and Confucius.

Product Details

ISBN-13: 9781931907019
Publisher: Homa & Sekey Books
Publication date: 09/01/2002
Pages: 250
Product dimensions: 6.30(w) x 9.10(h) x 1.20(d)

Table of Contents

Authors' Noteix
Introduction: A Defining Moment1
1Haier and Higher: The Las Vegas and Broadway Stories7
2A Brand Is Born: The Sledgehammer and Beyond21
3Taylor Would Admire It: The OEC Management Model39
4Revitalizing the "Stunned Fish": Mergers and Acquisitions63
5Foreign Concepts and Chinese Soil: GE, Sony and Haier87
6The Haier Kaleidoscope: People Behind a Brand Name113
7Market Chains and BPR: A Haier Revolution139
8Zhang Ruimin: The CEO Who Leads163
9Going Global: Asia, The Middle East and Europe187
10Haier America: What the World Comes Home To205
Conclusion: The Future for Haier227
Appendix AThe Haier Chronicle237
Appendix BHaier Sales Chart240
Appendix CHaier Stock Price Chart241
Appendix DChinese-U.S. Currency Exchange Rate242
Appendix ECase Study: The Haier Group (B), Harvard Business School243
Appendix FCase Study: Building Market Chains at Haier, International Institute for Management Development249
References and Bibliography261

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