ISBN-10:
0470710403
ISBN-13:
9780470710401
Pub. Date:
10/12/2010
Publisher:
Wiley
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers / Edition 1

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers / Edition 1

by Ray Poynter

Hardcover

View All Available Formats & Editions
Current price is , Original price is $70.0. You
Select a Purchase Option
  • purchase options
    $48.60 $70.00 Save 31% Current price is $48.6, Original price is $70. You Save 31%.
  • purchase options

Product Details

ISBN-13: 9780470710401
Publisher: Wiley
Publication date: 10/12/2010
Pages: 462
Product dimensions: 6.90(w) x 9.70(h) x 1.40(d)

About the Author

Ray Poynter has spent the last 30yrs at the interface between market research, innovation, and technology. He joined the industry in 1978 writing statistical programs on one of the first Apple II computers imported into the UK, and is currently working on a range of projects designed to bring techniques such as blogs, online communities, and Twitter into the market research tool-box.

Table of Contents

Foreword ix
By Finn Raben

Introduction xi

PART 1 Online Quantitative Survey Research

1 Overview of Online Quantitative Research 3

2 Web Survey Systems 16

3 Designing Online Surveys 31

4 Working with Panels and Databases 66

5 Running an Online Survey and Summary 88

PART II Qualitative Research

6 Overview of Online Qualitative Research 107

7 Online Focus Groups 116

8 Bulletin Board Groups and Parallel IDIs 132

9 Other Online Qualitative Methods and Summary of Online Qualitative Research 151

PART III Social Media

10 Participatory Blogs as Research Tools 163

11 Online Research Communities/MROCs 176

12 Blog and Buzz Mining 221

13 Other Social Media Topics and Summary 243

PART IV Research Topics

14 Specialist Research Areas 261

15 Website Research 282

16 Research Techniques and Approaches 322

17 The Business of Market Research 340

PART V Breaking News!

18 NewMR 367

19 Trends and Innovations 378

20 An Overview of Online and Social Media Research 391

Glossary 403

Further Information 417

References 421

Acknowledgements 427

Index 431

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews