ISBN-10:
0387263241
ISBN-13:
9780387263243
Pub. Date:
01/18/2007
Publisher:
Springer New York
The Hands-On Guide for Science Communicators: A Step-by-Step Approach to Public Outreach / Edition 1

The Hands-On Guide for Science Communicators: A Step-by-Step Approach to Public Outreach / Edition 1

by Lars Lindberg Christensen

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Product Details

ISBN-13: 9780387263243
Publisher: Springer New York
Publication date: 01/18/2007
Edition description: 2007
Pages: 270
Product dimensions: 7.00(w) x 9.20(h) x 0.50(d)

Table of Contents

Setting the scene.- Science Communication.- The Communication Process.- The Communication Office.- The production.- Overview Of The Production Chain.- Target Groups.- Product Types.- Written Communication.- Press Releases.- Production Of Printed Products.- Visual Communication.- Technical Set-Up.- Distribution.- Evaluation and Archiving.- Selected topics.- Making Websites.- Video Production.- Crisis Communication.- Guidelines for Scientists and Communicators.- How to Host a Press Conference.- Overcoming National Barriers.- Going Commercial.- Credibility in Science Communication.- The Hubble Space Telescope — A Public Outreach Case Study.- Community Initiatives.- Finishing off.- Summary.

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