“The Hidden Agenda makes the invaluable link between understanding your audience’s motivation and creating success. It also reveals some of the secret tactics that Kevin has used to help change businesses around the world. It all begins with that simple, timeless practice of connecting with people on a much deeper level. Don’t miss the remarkable teachings of this unusual book and author.” – Dan Schawbel, personal branding expert, bestselling author and owner of Millennial Branding
“Kevin’s enjoyable and informative book reminds us all that to communicate well is to connect with people first.” – Rudy Giuliani, former Mayor of the City of New York
“Kevin Allen is the 'Picasso' of the high art of the new business development and he has finally shared his magical techniques with the rest of us. A must-read!” – Larry Weber, Chairman and CEO of W2 Group, author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
“Kevin has a special ability to uplift and inspire those around him. His generous spirit is on every page.” – Steven Overman, Vice President and Global Head Marketing Creation, Nokia
“Anyone who is trying to create the most persuasive selling presentation, the most inspiring vision or discover the customer sweet spot must read (and re-read) Kevin Allen's new book. While filled with concepts and insights, this is no academic treatise, but a valuable playbook from someone who has 'been there, done that' with amazing success many times." – Joe Plummer, Professor of Marketing, Columbia Business School
“Kevin Allen knows the art and science of marketing, brand building, and human persuasion. He shares his unique strategy for winning accounts and building businesses in The Hidden Agenda. A must-read tale as only he can tell it.” – Jim R. Heekin III, Chairman and CEO, Grey Group
An enhanced eBook version with video and audio, optimized for color tablets, is also available.
|Sold by:||Barnes & Noble|
|File size:||880 KB|
About the Author
Kevin Allen is founder & chairman of Planet Jockey, which specializes in gamified leadership training, and re:kap, a business transformation company which counts Google, Burberry, Smythson, Swedbank and Verizon among its global clients. He is recognized as one of the world’s most accomplished growth professionals.
He is the best-selling author of The Hidden Agenda: A Proven Way to Business and Create a Following (Bibliomotion, 2012), and also The Case of the Missing Cutlery: A Leadership Course for the Rising Star (Bibliomotion, 2014), which has been featured on BBC Radio’s Four Thought leadership series.
With decades at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe and Partners Worldwide, Kevin worked with such brands as MasterCarddeveloping the globally famous "Priceless" campaignMicrosoft, Marriott, Smith Barney, Nestle, L'Oreal, Lufthansa and Johnson & Johnson, and was an early part of Rudy Giuliani's team that prepared the way for the successful Mayoral election and turnaround strategies for the City of New York.
An academy instructor at the Cannes Lions International Festival of Creativity and Eurobest Festival, and a visiting lecturer at the Columbia University Graduate School of Business and the European Business School at Regents College London, Kevin is a featured speaker at companies like Google, Microsoft and has appeared on BBC.
Lawrence Flanagan: Lawrence Flanagan is the Executive Dean of College of Business at the University of New Haven. He is regarded as one of the most accomplished global marketing leaders in the country.
Table of Contents
Introduction: The Heart of the Matter 1
Part I Who? Finding the Hidden Agenda
1 Defining the Hidden Agenda 19
2 The Conceptual Target 40
3 Uncovering the Hidden Agenda 58
Part II What? Connecting to the Hidden Agenda
4 Your Core 81
5 The Credo 105
6 Real Ambition 125
Part III How? Speaking to the Hidden Agenda
7 Your Win Strategy 149
8 The Advocate's Approach 165
9 The Power of Storytelling 181
Further Reading 211