This book presents, as a how-to guide, a compelling methodology for improving the operational and financial performance of a firm.
The book focuses on the optimum utilization of capital assets and human resources to support the firm's business strategy and, therefore, gain a competitive advantage. It complements publications on the Balanced Scorecard by providing rather detailed sets of performance metrics applicable to Supply Chain, Customer Relationship Management, and Intellectual Capital improvement efforts.
Managers involved in business improvement programs will benefit from the development of performance metrics for intellectual capital. MBA students will find especially useful the concise description of the best practices and issues affecting enterprise performance today.
|Product dimensions:||7.50(w) x 10.50(h) x (d)|
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