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The History of Financial Planning: The Transformation of Financial Services / Edition 1

The History of Financial Planning: The Transformation of Financial Services / Edition 1


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Product Details

ISBN-13: 9780470180747
Publisher: Wiley
Publication date: 10/12/2009
Pages: 270
Sales rank: 756,344
Product dimensions: 6.10(w) x 9.10(h) x 1.20(d)

About the Author

E. Denby Brandon Jr., CFP, was an original board member ofthe Certified Financial Planner Board of Standards starting in 1985and served as chairman from 1989–1990. He was the firstchairman of the Board of Affiliated Associations in 1992, theInternational CFP Credentialing Organization. He was also thecofounder of the Brandon Organizations in 1952 and currently servesas the Chairman of Brandon Financial Planning, Inc., in Memphis,Tennessee. In 2007, Brandon received the P. Kemp Fain Jr. Award,the top honor given annually by the Financial Planning Association.

Dr. H. Oliver Welch is the chairman emeritus of theCertified Financial Planner Board of Standards. He is amultidiscipline individual with a doctoral degree in the fields ofmanagement, economics, quantitative methods, accounting, andadministrative theory. Dr. Welch is a CPA, attorney, real estatebroker, and holds the professional designations of urban planner(AICP), property manager (CPM), and personal financial specialist(PFS) and (CFP). He has held leadership positions in severalpublicly held companies involved in securities, real estate,resorts, and aviation.

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Table of Contents




CHAPTER 1 A New Profession Emerges.

Before the Revolution.

A Meeting of the Minds.

The First Challenges.

A College Takes Shape.

CHAPTER 2 Building a Profession.

Defending a Designation.

Breaking Away.

Coming Together, Growing Apart.

Financial Crisis and Upheaval at the IAFP.

Financial Crisis at the College.

A Creed and a Curriculum.

Change and Growth at the College.

The Anthes Years.

The ICFP Forges a Separate Identity.

Newmark at the Wheel.

Return to Denver.

CHAPTER 3 Growing Pains.

Changing the Message, Changing Attitudes.

The SRO Debate and the "Real Thing".

Unsettled Times at the IAFP.

Education and Ethics at the ICFP.

Getting Off the Gravy Train.

A Board of Standards Emerges.

The College Hits Its Stride.

CHAPTER 4 One Profession, One Designation.

The Challenge to "Unify and Professionalize".

The Joint Organization Committee.

Rebuilding Separately.

Strengthening Professional Standards.

College for Financial Planning Makes Key Moves.

The Personal Economic Summit.

New Directions.

The Foundation for Financial Planning.

Storm over "CFP Lite".

Unification Revisited.

CHAPTER 5 Responding to New Challenges.

Building a New Organization.

CFP Board Fleshes Out Its Mission.

Crisis and Catastrophe.

Favorable Signs.

Financial Planning Standards Board.

Raising the Bar for Education and Ethics.

The Broker-Dealer Exemption.

Global Financial Crisis.

Transformation and Opportunity.

CHAPTER 6 Global Expansion.

First Forays.

Financial Planning Comes to Australia.

Japan Joins the Movement.

IBCFP Takes Charge.

Global Growth Accelerates.

ISO Standard: Complement or Competition?.

FPSB: From Concept to Reality.

Launched at Last.

A Tiger in the East. . ..

. . . And a Celtic Tiger.

Conditions for Success.

A Global Standard Emerges.

CHAPTER 7 Theory, Technology, and Process.

The Technology Revolution.

The Benefits of Diversification: Modern Portfolio Theory.

The Probability Approach: Monte Carlo Simulation.

The Balancing Act: Asset Allocation.

Behavioral Finance.

Life Planning and Interior Finance.

A Proliferation of Practice Models.

CHAPTER 8 The Quest for Professional Status.

The Education of a Financial Planner.

Educational Opportunities Expand.

Examination: Proving Mastery.

Experience in the Practice.

Ethical Standards: The Early Years.

Ethical Standards: A New Watchdog.

Ethical Standards: Strengthening the Code.

Ethical Standards: A Fiduciary Obligation.

A Single Designation.

The Compensation Question.

Government Regulation.

Serving a Social Benefit.

Public and Media Recognition.

The Quest Continues.

CHAPTER 9 The Next 40 Years.

"Is Capitalism Working?".

A "New Different" for Financial Planning.

A Long Tail.

Here Comes the Age Wave.

Maslow Meets Retirement.

Redefining the Model for Advice.

The Final Frontier: Reaching the Mass Market.

The Importance of Scale.

New Technologies: Web 2.0 and Beyond.

The Next Generation of Planners.

All Eyes on Washington.

Financial Literacy: A Radical Notion.


APPENDIX A: Financial Planning Leadership Through theYears.

APPENDIX B: The History of Financial PlanningTimeline.

APPENDIX C: Quick-Reference Guide to Organizations andDesignations.

APPENDIX D: Financial Planning History Center: FirstCompleted Phase of the Master Vision Project.

APPENDIX E: First Graduating Class of the College forFinancial Planning: October 1973.

APPENDIX F: Affiliates of Financial Planning StandardsBoard (FPSB).

APPENDIX G: Recipients of the P. Kemp Fain, Jr.,Award.



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