A major new exploration of the economics of animal exploitation and a practical roadmap for how we can use the marketplace to promote the welfare of all living creatures, from the renowned animal-rights advocate Wayne Pacelle, President/CEO of the Humane Society of the United States and New York Times bestselling author of The Bond.
In the mid-nineteenth century, New Bedford, Massachusetts was the whaling capital of the world. A half-gallon of sperm oil cost approximately $1,400 in today’s dollars, and whale populations were hunted to near extinction for profit. But with the advent of fossil fuels, the whaling industry collapsed, and today, the area around New Bedford is instead known as one of the best places in the world for whale watching.
This transformation is emblematic of a new sort of economic revolution, one that has the power to transform the future of animal welfare. In The Humane Economy, Wayne Pacelle, President/CEO of the Human Society of the United States, explores how our everyday economic decisions impact the survival and wellbeing of animals, and how we can make choices that better support them. Though most of us have never harpooned a sea creature, clubbed a seal, or killed an animal for profit, we are all part of an interconnected web that has a tremendous impact on animal welfare, and the decisions we make—whether supporting local, not industrial, farming; adopting a rescue dog or a shelter animal instead of one from a “puppy mill”; avoiding products that compromise the habitat of wild species; or even seeing Cirque du Soleil instead of Ringling Brothers—do matter. The Humane Economy shows us how what we do everyday as consumers can benefit animals, the environment, and human society, and why these decisions can make economic sense as well.
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About the Author
Wayne Pacelle is president and CEO of the Humane Society of the United States, the nation's largest animal protection organization.
Table of Contents
1 Pets and GDP (the Gross Domesticated Product) 1
The Beagle Has Landed 1
Smart Ideas at PetSmart and Petco 8
Puppy Mills and "Old School" Pet Stores 20
Breaking the Chain of Dogfighting 27
2 Big Ag Gets Its Hen House in Order 33
A Capitalist Revolution Frees the Pigs 33
Assault and Battery Cage 48
3 The Chicken or the Egg-or Neither? 68
Meat With, and Without, a Heart 68
Planting a Steak in the Ground 80
Egg Beaters 93
4 Now, That's Entertainment 103
CGI and the New Era of Film 103
Ringling Relents 116
See World in a New Way 130
5 Animal Testing Yields to Humane Science 149
A Compact with Our Wild Cousins 149
Animal Testing Disrupted 164
6 The Visible Hand and the Free Market: Humane Wildlife Management in the United States 184
Wolves and Alpha Returns 184
Family Planning and the Future of Wildlife Management 204
7 Global Growth Stocks: Elephants, Lions, Great Apes, Whales, Sharks, and Other Living Capital 218
Saving the Giants of the African Economy 218
Diversifying Our Holdings in Wildlife Stocks 244
Conclusion: High Yield Bonds 252
Perfect Information, Better Outcomes 252
Clinching the Case, Stepping into the Future 263
Ten Things You Can Do to Contribute to the Humane Economy 283
Most Helpful Customer Reviews
There's no shortage of books about animals on the bestseller lists these days. A quick look around will turn up volumes on the brilliance of birds and the souls of cephalopods - but it's not just a literary phenomenon. Animals are captivating the national conscious like never before. All over the nation, people are waking up to the importance of animal welfare, and businesses are responding. In March, SeaWorld announced an end to its theatrical orca shows. Not long after that, Armani went fur-free. And over the past year, more than 150 of the biggest names in food retail have pledged to eliminate cruel confinement mechanisms like battery cages and gestation crates from their supply chains, wisely capitulating to continued consumer outcry over the horrors of factory farms. So why is this happening now? And what does it mean for businesses? Wayne Pacelle answers these questions in "The Humane Economy." A lifelong animal advocate and president of The Humane Society of the United States, Pacelle makes the case that animal welfare and higher profits are not mutually exclusive; that, in fact, they are part and parcel of a new paradigm that will forever change the way we conduct commerce. His answers are convincing. "The Humane Economy" is a triumphant, panoramic look at the countless animal-friendly changes happening in every sector: in entertainment, in food and agriculture, in fashion and cosmetics, in technology, and more. It's an easy read that doesn't try to shame you into submission, but rather makes a clear and compelling case for why better treatment of animals will lead to better outcomes – for them and for us. In one particularly fascinating chapter, Pacelle documents the rise of plant-based protein, a quiet revolution happening in Silicon Valley that is set to shake up the way we interact with food. There are a lot of books about animals out there. If you want to know why, pick up this one. The humane economy is taking shape before our eyes. Conscious consumers are leading the charge; businesses would do well to follow their lead, or risk getting left behind. Highly recommend.