INNOVATION IN ACTION
The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.
"Inspired, ambitious and complete – a must-read for anyone interested in innovation, creativity and invention."
Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager
“Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended.”
Broc Edwards, SVP, Director of Learning & Leadership
|Product dimensions:||5.30(w) x 8.40(h) x 0.80(d)|
About the Author
Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book.
Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation – particularly environment and adaptation – in search of how best to deliberately create better ways of doing everything.
His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.
www.maxmckeown.com / www.twitter.com/maxmckeown
Table of Contents
About the author
How to use this book?
What is innovation?
part one: Your creative self
Nurturing your creative genius
Seeing what others do not see
Becoming a more powerful innovator
Giving up old ideas for better ideas
part two: Leading innovators
Building a better, bigger brain
Organising people for innovation
Creating powerful innovation culture
part three: Creating innovation
Using the power of (creative) rebels
Making new ideas useful
Grinding your way from insight to (successful) innovation
Measuring (unmeasurable) innovation
part four: Winning with innovation
Winning and losing with innovation
Making innovation popular
Selling new ideas
Renewing, transforming and disrupting
Surfing waves of creativity
part five: The innovator’s Toolkit
Creating (smarter) new ideas
Altshuller’s innovation pyramid
Burgelman and Seigel’s minimum winning game
Osborn and Parnes’ creative problem-solving
Altshuller’s theory of inventive problem-solving (TRIZ)
Osterwalder’s business model canvas
Amabile’s internal and external motivation
Guilford’s convergent and divergent thinking
Ries’ build-measure-learn wheel
Shaping better futures
Christensen’s disruptive innovation
Schroeder’s innovation journey
Usher’s path of cumulative synthesis
Van de Ven’s leadership rhythms
Friend’s three types of uncertainty
Teece’s win, lose, follow, innovate grid
d.school’s design thinking modes
Sharing beautiful ideas
Henderson and Clark’s four types of innovation
Rogers’ adoption and diffusion curve
Abernathy and Utterback’s three phases of innovation
Chesbrough’s open innovation
March’s exploration vs. exploitation
Johnson and Johnson’s constructive controversy cycle
Powell and Grodal’s networks for innovation
Boyd’s OODA loop
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