The Innovation Book: How to Manage Ideas and Execution for Outstanding Results

The Innovation Book: How to Manage Ideas and Execution for Outstanding Results

by Max Mckeown

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Product Details

ISBN-13: 9781292011905
Publisher: FT Press
Publication date: 09/19/2014
Pages: 296
Sales rank: 850,704
Product dimensions: 5.30(w) x 8.40(h) x 0.80(d)

About the Author

Max Mckeown (PHD, MBA, FRSA) is an author, consultant and popular speaker. He shares cutting edge research with clients in the real world of major corporations. He is the author of several books including The Truth about Innovation, Adaptability and best-selling, award-winning The Strategy Book.

Max has a PhD and MBA with a speciality in strategic change and an MSc in Psychology. His research focuses on the relative effectiveness of different approaches to strategy and innovation – particularly environment and adaptation – in search of how best to deliberately create better ways of doing everything.

His clients are across multiple sectors including: Phillips, Langham Hotels, Oracle, PWC, Microsoft, Virgin, Sun International, 2012 Olympics, Skype, Sony, Toyota, TopShop, Arcadia, Metro Group, TRW Automotive, Pfizer, J&J, Royal Mint, Barclays, Lloyds, Nandos, Levis, Vodafone, Capital One, GE, ITV and HSBC.

www.maxmckeown.com / www.twitter.com/maxmckeown

Table of Contents

About the author

Author’s acknowledgements

Publisher’s acknowledgements

Introduction

How to use this book?

What is innovation?

part one: Your creative self

Nurturing your creative genius

Seeing what others do not see

Becoming a more powerful innovator

Giving up old ideas for better ideas

part two: Leading innovators

Building a better, bigger brain

Organising people for innovation

Creating powerful innovation culture

Motivating innovators

part three: Creating innovation

Using the power of (creative) rebels

Making new ideas useful

Grinding your way from insight to (successful) innovation

Measuring (unmeasurable) innovation

part four: Winning with innovation

Winning and losing with innovation

Making innovation popular

Selling new ideas

Renewing, transforming and disrupting

Surfing waves of creativity

part five: The innovator’s Toolkit

Creating (smarter) new ideas

Altshuller’s innovation pyramid

Burgelman and Seigel’s minimum winning game

Osborn and Parnes’ creative problem-solving

Altshuller’s theory of inventive problem-solving (TRIZ)

Osterwalder’s business model canvas

Amabile’s internal and external motivation

Guilford’s convergent and divergent thinking

Ries’ build-measure-learn wheel

Shaping better futures

Christensen’s disruptive innovation

Schroeder’s innovation journey

Usher’s path of cumulative synthesis

Van de Ven’s leadership rhythms

Friend’s three types of uncertainty

Teece’s win, lose, follow, innovate grid

d.school’s design thinking modes

Sharing beautiful ideas

Henderson and Clark’s four types of innovation

Rogers’ adoption and diffusion curve

Abernathy and Utterback’s three phases of innovation

Chesbrough’s open innovation

March’s exploration vs. exploitation

Johnson and Johnson’s constructive controversy cycle

Powell and Grodal’s networks for innovation

Boyd’s OODA loop

Final words

More reading for curious people

Index

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