The Insider's Guide to Book Publishing Success

The Insider's Guide to Book Publishing Success

by Eric Kampmann, Margot Atwell

Paperback(First Edition)

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The publishing industry is changing rapidly, and there are more options for authors than ever before. Should you find an agent and search for a traditional publishing deal or consider self-publishing? Should you print hardcover copies or opt for an ebook-only launch? Should you hire a publicist? This easy-to-read, nuts-and-bolts guide covers everything from what to look for in a contract to how many copies to print. Some of the topics covered are choosing a publishing strategy, the editorial process, design, printing, sales and distribution, marketing and publicity.

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Product Details

ISBN-13: 9780825306877
Publisher: Beaufort Books, Incorporated
Publication date: 02/04/2013
Edition description: First Edition
Pages: 160
Product dimensions: 4.90(w) x 7.40(h) x 0.90(d)

About the Author

Eric Kampmann has worked in book publishing since 1970 at Viking, St. Martin's, then Simon & Schuster. He has worked with independent publishers since 1981. Eric is currently the President of Midpoint Trade Books, a sales and distribution company for independent publishers which he co-founded in 1996. Eric has also taught book publishing courses at Harvard, Columbia, Hofstra, and NYU.

Margot Atwell has worked in publishing since 2003. She is also a freelance editor and book reviewer, and has written for publications such as Publishers Weekly, Publishing Perspectives, Moviefone, Five on Five, and Derbylife. She is a graduate of Smith College, where she founded and edited Labrys, a journal of art and literature.

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From the Publisher

A brief but comprehensive survey both of the crisis-beset book-publishing industry and of strategies for authors and publishers to get books on the market. A rule, or so we wish, of how-to books on writing should be this: If the author has not written a prior book other than that how-to book, then it's not to be taken seriously. So it is with publishing. The market is crowded with how-to-get-your-book-published books written by people with no discernible credentials, which is emphatically not the case with marketing guru Kampmann (late of Viking, St Martin's, Simon & Schuster, etc.) and writer/editor/publishing insider Atwell. Their approach assumes no prior experience, for there is a fine line between professionalism and cluelessness, and it judiciously divides the landscape of publishing into the traditional and the new—and largely unexplored. They counsel that a new author might wish the shelter of a major New York trade house, with the proviso that "the biggest downside of being published by traditional publishers is that a title can easily get lost in the pack, creating the probability of very disappointing results." True enough, as every midlist author knows. On the self-publishing front, the authors wisely advise that no book should go out the door without having been professionally edited, and they add plenty of other useful bits to the mix. A highlight, for instance, is the marketing timetable, which will be of tremendous help even to authors working with the majors and wanting to be sure things are happening when they should. The "success stories" that close the book are of a lily-gilding variety, however, and one wishes that the space had been given over to more of Kampmann and Atwell themselves. A how-to book that belongs on many shelves.
—Kirkus Reviews

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