The Intention Imperative: 3 Essential Changes That Will Make You a Successful Leader Today

The Intention Imperative: 3 Essential Changes That Will Make You a Successful Leader Today

by Mark Sanborn


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Today’s leaders often lack clarity and therefore the ability to execute, leaving their organizations mired in the status quo. Renowned leadership expert Mark Sanborn demystifies the essential elements of great leadership and provides a formula for leaders to achieve breakthrough success.

Culture, inspiration, and emotion—these are the three new imperatives of the intentional leader. They’re the focus of consistent action that a leader must take daily to lead powerfully in the world that is, not the world that was. While every company will approach these three imperatives differently, they’re the backbone of a successful company, and they’re the essential elements of intentional leadership.

The Intention Imperative explains how five very different businesses use clarity of purpose and consistent action to achieve extraordinary success in their given fields. Using their practices as examples, Sanborn shows how they’ve harnessed the three imperatives and how it’s possible to improve your own business by adopting their practices. The larger points of intentional leadership, intentional leaders, and their place in the current world are explained, giving readers the opportunity to spot the parallels in real-world examples. In addition, readers will

  • Discover why motivation isn’t enough today, and why employees need inspiration to deliver great results
  • Build a culture that powers the right actions and creates the right results
  • Make a shift in thinking, to design and deliver positive emotions for customers
  • Learn how other organizations have applied intentional leadership principles and achieved breakthrough results

Product Details

ISBN-13: 9780718093150
Publisher: HarperCollins Leadership
Publication date: 10/15/2019
Pages: 144
Sales rank: 1,187,541
Product dimensions: 5.45(w) x 8.30(h) x 0.62(d)

About the Author

Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Sanborn is an international bestselling author and noted expert on leadership, team building, customer service and change. His clients include Costco, FedEx, Harley-Davidson, ESPN, and other well-known brand-name organizations. He is an accomplished speaker and leader and former president of the National Speakers Association.

Table of Contents

Chapter 1 A Question I Couldn't Answer 1

Chapter 2 Intentional Leadership, Defined 9

Chapter 3 A Tale of Two Leaders 17

Chapter 4 The World as It Is 25

Chapter 5 High Point University 33

Chapter 6 The Culture Imperative 45

Chapter 7 Acuity Insurance 57

Chapter 8 The inspiration Imperative 67

Chapter 9 Savannah Bananas 78

Chapter 10 The Emotion Imperative 88

Chapter 11 Texas Roadhouse 100

Chapter 12 Envisioning Green 115

Conclusion: Don't Fall Down the Stairs 123

Acknowledgments 131

Notes 133

About the Author 137

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