The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy: Bringing Technology and Engineering to the Real New Economy

The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy: Bringing Technology and Engineering to the Real New Economy

by David L. Bodde

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Product Details

ISBN-13: 9781317456223
Publisher: Taylor & Francis
Publication date: 07/08/2016
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 240
File size: 3 MB

Table of Contents

List of Tables and Figures; Foreward by Richard A. Bendis; Preface and Acknowledgments; Introduction; 1. A Tale of Two Entrepreneurs; 2. Creating the Opportunity; 3. Marketing the Better Mousetrap: A Technologist's Perspective; 4. Evolution and Competition in Technology Markets; 5. Technology and the Fight for Competitive Advantage; 6. A Tale of Two Entrepreneurs: The Journey Continued Through Heights and Valleys; 7. New Venture Finance: An Entrepreneur's Perspective; 8. Building Competitive Advantage from Intellectual Capital; 9. Corporate Entrepreneurship: Two Perspectives; 10. The Real New Economy; 11. Toward a Personal Entrepreneurial Strategy; Notes; References; Index

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