The International Film Business: A Market Guide Beyond Hollywood / Edition 1

The International Film Business: A Market Guide Beyond Hollywood / Edition 1

by Angus Finney
Pub. Date:
Taylor & Francis
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The International Film Business: A Market Guide Beyond Hollywood / Edition 1

The International Film Business examines the independent film sector as a business, and addresses the specific skills and knowledge it demands. It describes both the present state of the industry, the significant technological developments that have begun to take place, and what changes these might effect.

The International Film Business:

describes and analyses the present structure of the film industry as a business, with a specific focus on the film value chain

discusses current digital technology and how it potentially may change the structure of the industry in the future

provides information and advice on the different business and management skills and strategies

includes case studies on a variety of films including The Name of the Rose (1986), Cloverfield (2008), Pobby & Dingan (aka Opal Dream, 2005), Confessions of a Dangerous Mind (2002), and The Mother (2003), and company case studies on EuropaCorp, Redbus and Zentropa.

Taking an entrepreneurial perspective on what future opportunities will be available to prepared and informed students and emerging practitioners, this text includes case studies that take students through the successes and failures of a variety of real film companies and projects and features exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition.

Product Details

ISBN-13: 9780415575850
Publisher: Taylor & Francis
Publication date: 07/10/2010
Pages: 264
Product dimensions: 6.80(w) x 9.60(h) x 0.60(d)

Table of Contents

List of illustrations ix

Preface xi

Acknowledgements xiii

Part 1 The film value chain

1 Global film: a changing world 3

2 The film value chain 9

3 Film development 22

4 Green lighting films 37

5 Sales and markets 45

6 Film finance 61

7 Co-production and the changing European film audience 75

8 Exhibition and the changing cinema experience 85

Part 2 Users and the changing digital market

9 Users, consumer behaviour and market research 97

10 Traditional film marketing 105

11 Digital production 114

12 Digital distribution 121

13 Film marketing through the Internet 131

Part 3 Business and management strategies

14 Business strategy 141

15 Entrepreneurs and investors in the film industry 148

16 The challenge of creative management 157

17 Project management 170

18 Business models 2.0 183

19 Case study: interview with Simon Franks, Redbus Group 195

20 Conclusion: the new looking glass - a changing wonderland 207

Glossary 215

Notes 226

Bibliography 232

Index 235

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