The Internet Challenge to Television

The Internet Challenge to Television

by Bruce M. Owen



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The Internet Challenge to Television by Bruce M. Owen

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean—for television, for computers, and for the popular culture where these video media reign supreme—is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential background: a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future—at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone.

The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.

Product Details

ISBN-13: 9780674872998
Publisher: Harvard University Press
Publication date: 03/28/1999
Pages: 384
Product dimensions: 6.52(w) x 9.48(h) x 1.15(d)

About the Author

Bruce M. Owen is the president of Economists Incorporated. He has written and coauthored many books and articles on the economics of the media.

Table of Contents


PART ONE: The Basics

Television, the Internet, and Consumer Demand

Successful Media Technologies

PART TWO: The Analog Communication World

Nonelectronic Media

The Evolution of Broadcast Radio

The Tragedy of Broadcast Regulation

The Evolution of Broadcast Television

The Evolution of Cable Television

Early Direct Broadcast Satellites

PART THREE: The Digital Communication World

Understanding Digital Media

Networks and Pipelines

The Internet

The CB Fad: A Cautionary Tale

PART FOUR: Future Digital Media

Direct-to-Home Digital Broadcast Satellites

Wireless Cable

Digital Television

Television by Mail

Video on the Web






What People are Saying About This

This book provides an insightful view of the evolution of new media technologies by the leading authority on video economics.

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