The subject of one of the great advertising campaigns of the early 20th century, the “Somewhere West of Laramie” ads, Jordan is a well-remembered marque despite its brief duration.
Edward Stanlaw “Ned” Jordan was born November 21, 1882, in Merrill, Wisconsin, and worked as a journalist before finding work in the automobile industry. A pioneer of automobile advertising and sales who got his start with Thomas B. Jeffery and Company in 1907, he founded the Jordan Motor Car Company with fellow Jeffery employees Russell S. Begg as experimental engineer and Paul Zens as purchasing agent in 1916.
This book is both a biography of Ned Jordan and a history of his company and its vehicles from its beginning in 1916 to its end on April 1, 1932, when non-payment of franchise taxes forced its dissolution. Jordan’s first models were four- and seven-passenger custom-type touring cars, but it would become famous for the Sport Marine, the Playboy, the Little Tomboy, and the Little Custom Jordan. Spectacularly illustrated.
|Publisher:||McFarland & Company, Incorporated Publishers|
|Product dimensions:||8.40(w) x 10.90(h) x 0.60(d)|
About the Author
Retired construction electrician James H. Lackey is a charter member of the Jordan Register and has been its historian for many years. He lives in Huntington, West Virginia.
Table of Contents
Table of Contents
1. Ned Jordan 3
2. The Founding of the Jordan Motor Car Company, 1916 10
3. Early Growth, 1917 22
4. “ Million Dollar Idea,” 1918–1919 31
5. Surviving the First Pinch, 1920–1922 40
6. “Somewhere West of Laramie,” 1923–1924 51
7. New Models and All Steel Bodies, 1925–1926 63
8. Little Car, Big Blunder, 1927–1928 76
9. Dashed Hopes of Recovery, 1929 90
10. Last Gasps, 1930–1932 103
Between pages 116 and 117 are 16 color plates containing 43 photographs
11. Aftermath 117
12. Advertising 123
13. Dealers and Distributors 133
Chapter Notes 141
Appendix I. Partial List of Distributors and Dealers 147
Appendix II. Chassis Specification 149
Appendix III. Engine Specifications 154
Appendix IV. Serial Numbers 155
Appendix V. Wiring Diagrams 157