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The Journal of Economic Perspectives fills a gap between the general interest press and most academic economics journals. It offers policymakers, educators, students, and economic practitioners well-written and well-chosen analytical essays that focus the lens of economic reasoning on topics across the social sciences. It draws attention to newly important topics, not yet covered in the referred journals; informs and shapes the debate on public issues; provides readings for classroom use; and addresses matters relating to the economics profession. Most papers are solicited, from experts in the field. This journal—the most accessible of all six American Economic Association academic journals—exposes the power, utility, and beauty of clear economic insight.