Sandstone Retreat quickly became outrageously popular with membership reaching five hundred, and numerous newspapers, magazines, books, movies, and television shows clamoring for interviews. It became known as the hub of the sexual revolution. Barbara's life partner John was branded as "The Messiah of Sex" and Barbara herself as "The Most Liberated Woman in America."
University professors nationwide rushed to visit this new kind of unstructured free love community to view and study members joyously living an alternative lifestyle. The dress code was optional but most everyone preferred nudity. The goal at Sandstone was understanding society and setting it free. They believed in the sexual self as being at the core of organized social behavior. When sexuality is distorted, it leads to a distortion of the basic self.