Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook.
Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.
|Product dimensions:||5.48(w) x 7.80(h) x 0.68(d)|
About the Author
Table of Contents
Introduction: What Is Kickstarter 7
…and do people really give you money?
Chapter 1 Are You Ready for This? 19
What you must know before you start to Kickstart
Chapter 2 Choosing Your Magic Number 31
How to pick the right financial target for your Kickstarter campaign
Chapter 3 Pledges and Rewards 51
The calculated art of choosing rewards for your backers
Chapter 4 Who Gives? 71
The backstory on backers
Chapter 5 How Long Will This Be Going On? 85
A brief chapter on duration
Chapter 6 Lights, Camera, Action 91
Making the all-important Kickstarter video
Chapter 7 The Kickoff! 105
Build your project and launch it
Chapter 8 Build the Buzz 119
How to get attention via mass media and social networks
Chapter 9 The Finishing Kick 147
It's time to cross the goal line, plus four frantic finishes
Chapter 10 After the Loving: Tales of Fulfillment 161
Delivering the goods to your generous backers
Chapter 11 Learning from Failure 179
Kickstarter misfires, redemptions, and second acts
Chapter 12 Resources and Kickstarter Alternatives 193
More ways to get it started
Your Kickstarter Campaign Prelaunch Worksheet
Most Helpful Customer Reviews
Newbs who can't do anything but sit on their butts.
They are around 4 moons
Back! Just got my NOOK back. Is Rosethorn or Eaglestar on?)))
Bluepaw's ears twitched, "I'd know that voice anywhere..." she meowed...she voice filled with fear... (go to next res to find out...)
They're actually not dead. They started to become inactive but we revived them with hard work. Lilywolf is not active due to perrsonal reasons so I don't think anyone's stepping up to say "Gathering is today". But if you want to join please go to barbara marr (gathering book) and just ask where SandClan, NorthClan, HorseClan, AshClan, or/and RainClan is.
Curled up next to the stump by the apprentice den, tired from her work
LIGHTNINGPAW DREAMPAW LIGHTNINGPAW DREAMPAW!!!!!!
"Eaglestar Eagle star can we train?" Ashpaw mewed eagerly.
I’ve been hearing about Kickstarter for years, and I love the idea of a decentralized, grassroots, bottom-up way of funding projects. The fact that Kickstarter actually works is the testament to the viability of such funding models, and it’s another step into the much more democratized and granular economy of the future. However, from a practical point of view, I have never really looked into the Kickstarter as either a source of funding or a place where I can find some interesting and unique products. That is until I came across this book. It has definitely opened my eyes to all the possibilities and the excitement of crowdfunding websites. This book is primarily aimed at people who are thinking about having a crowdfunded project for the first time. It’s filled with the stories of great Kickstarted success – and some equally big failures – and it definitely helps you get the general idea of what the Kickstarter experience might look like. All the stories and the interviews are very informative and to the point. They focus on some of the more popular Kickstarter funding categories: films, gadgets, accessories, and art. The book also goes into some detail on the mechanics of interacting with Kicksarter website, setting up your project there, and managing your expectations during the fundraising effort. It gives a lot of useful, and sometimes nonobvious, tips. It also explains what kinds of projects are allowed on Kickstarter and what the site doesn’t support. If you have never done anything like this kind of funding effort before, then this book is a necessary read. The book lists many external resources, including blogs and sites where you could get some publicity, as well as some alternatives to Kickstarter. The interviews and the case studies also feature or allude to some other resources that you might need for a particular kind of project. However, for a truly comprehensive Kickstarter handbook (or even better user manual of sorts) a book would need a lot more of in-depth and detailed information on all aspects of project development: planning, promoting, finding proper manufacturing, or printing resources, finding the distribution options for your backers, etc. As Kickstarter becomes more and more mainstream a book like that would become an invaluable resource. It would, in fact, be a pretty good Kickstarter project in its own right. ¿