The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs

The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs

by Don Steinberg


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Product Details

ISBN-13: 9781594746086
Publisher: Quirk Publishing
Publication date: 09/18/2012
Edition description: Original
Pages: 224
Sales rank: 1,270,064
Product dimensions: 5.48(w) x 7.80(h) x 0.68(d)

About the Author

Don Steinberg has written for New Yorker, GQ, Harper’s, the Wall Street Journal and a host of other national publications. He has also worked as senior editor for Inc. magazine and a staff writer for the business section of the Philadelphia Inquirer. He lives in the Philadelphia area.

Table of Contents

Introduction: What Is Kickstarter 7

…and do people really give you money?

Chapter 1 Are You Ready for This? 19

What you must know before you start to Kickstart

Chapter 2 Choosing Your Magic Number 31

How to pick the right financial target for your Kickstarter campaign

Chapter 3 Pledges and Rewards 51

The calculated art of choosing rewards for your backers

Chapter 4 Who Gives? 71

The backstory on backers

Chapter 5 How Long Will This Be Going On? 85

A brief chapter on duration

Chapter 6 Lights, Camera, Action 91

Making the all-important Kickstarter video

Chapter 7 The Kickoff! 105

Build your project and launch it

Chapter 8 Build the Buzz 119

How to get attention via mass media and social networks

Chapter 9 The Finishing Kick 147

It's time to cross the goal line, plus four frantic finishes

Chapter 10 After the Loving: Tales of Fulfillment 161

Delivering the goods to your generous backers

Chapter 11 Learning from Failure 179

Kickstarter misfires, redemptions, and second acts

Chapter 12 Resources and Kickstarter Alternatives 193

More ways to get it started

Appendix 207

Your Kickstarter Campaign Prelaunch Worksheet

Index 219

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The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs 4.7 out of 5 based on 0 ratings. 9 reviews.
Anonymous More than 1 year ago
Newbs who can't do anything but sit on their butts.
Anonymous More than 1 year ago
They are around 4 moons
Anonymous More than 1 year ago
Back! Just got my NOOK back. Is Rosethorn or Eaglestar on?)))
Anonymous More than 1 year ago
Bluepaw's ears twitched, "I'd know that voice anywhere..." she meowed...she voice filled with fear... (go to next res to find out...)
Anonymous More than 1 year ago
They're actually not dead. They started to become inactive but we revived them with hard work. Lilywolf is not active due to perrsonal reasons so I don't think anyone's stepping up to say "Gathering is today". But if you want to join please go to barbara marr (gathering book) and just ask where SandClan, NorthClan, HorseClan, AshClan, or/and RainClan is.
Anonymous More than 1 year ago
Curled up next to the stump by the apprentice den, tired from her work
Anonymous More than 1 year ago
Anonymous More than 1 year ago
"Eaglestar Eagle star can we train?" Ashpaw mewed eagerly.
Tunguz More than 1 year ago
I’ve been hearing about Kickstarter for years, and I love the idea of a decentralized, grassroots, bottom-up way of funding projects. The fact that Kickstarter actually works is the testament to the viability of such funding models, and it’s another step into the much more democratized and granular economy of the future. However, from a practical point of view, I have never really looked into the Kickstarter as either a source of funding or a place where I can find some interesting and unique products. That is until I came across this book. It has definitely opened my eyes to all the possibilities and the excitement of crowdfunding websites. This book is primarily aimed at people who are thinking about having a crowdfunded project for the first time. It’s filled with the stories of great Kickstarted success – and some equally big failures – and it definitely helps you get the general idea of what the Kickstarter experience might look like. All the stories and the interviews are very informative and to the point. They focus on some of the more popular Kickstarter funding categories: films, gadgets, accessories, and art. The book also goes into some detail on the mechanics of interacting with Kicksarter website, setting up your project there, and managing your expectations during the fundraising effort. It gives a lot of useful, and sometimes nonobvious, tips. It also explains what kinds of projects are allowed on Kickstarter and what the site doesn’t support. If you have never done anything like this kind of funding effort before, then this book is a necessary read. The book lists many external resources, including blogs and sites where you could get some publicity, as well as some alternatives to Kickstarter. The interviews and the case studies also feature or allude to some other resources that you might need for a particular kind of project. However, for a truly comprehensive Kickstarter handbook (or even better user manual of sorts) a book would need a lot more of in-depth and detailed information on all aspects of project development: planning, promoting, finding proper manufacturing, or printing resources, finding the distribution options for your backers, etc. As Kickstarter becomes more and more mainstream a book like that would become an invaluable resource. It would, in fact, be a pretty good Kickstarter project in its own right. ¿