The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs

The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs

by Don Steinberg


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So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent.
Enter—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook.
Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.

Product Details

ISBN-13: 9781594746086
Publisher: Quirk Publishing
Publication date: 09/18/2012
Edition description: Original
Pages: 224
Product dimensions: 5.48(w) x 7.80(h) x 0.68(d)

About the Author

Don Steinberg has written for New Yorker, GQ, Harper’s, the Wall Street Journal and a host of other national publications. He has also worked as senior editor for Inc. magazine and a staff writer for the business section of the Philadelphia Inquirer. He lives in the Philadelphia area.

Table of Contents

Introduction: What Is Kickstarter 7

…and do people really give you money?

Chapter 1 Are You Ready for This? 19

What you must know before you start to Kickstart

Chapter 2 Choosing Your Magic Number 31

How to pick the right financial target for your Kickstarter campaign

Chapter 3 Pledges and Rewards 51

The calculated art of choosing rewards for your backers

Chapter 4 Who Gives? 71

The backstory on backers

Chapter 5 How Long Will This Be Going On? 85

A brief chapter on duration

Chapter 6 Lights, Camera, Action 91

Making the all-important Kickstarter video

Chapter 7 The Kickoff! 105

Build your project and launch it

Chapter 8 Build the Buzz 119

How to get attention via mass media and social networks

Chapter 9 The Finishing Kick 147

It's time to cross the goal line, plus four frantic finishes

Chapter 10 After the Loving: Tales of Fulfillment 161

Delivering the goods to your generous backers

Chapter 11 Learning from Failure 179

Kickstarter misfires, redemptions, and second acts

Chapter 12 Resources and Kickstarter Alternatives 193

More ways to get it started

Appendix 207

Your Kickstarter Campaign Prelaunch Worksheet

Index 219

Customer Reviews