The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

by Norm Brodsky, Bo Burlingham
4.3 3

Hardcover

$21.41 $25.95 Save 17% Current price is $21.41, Original price is $25.95. You Save 17%.
View All Available Formats & Editions

Temporarily Out of Stock Online

Eligible for FREE SHIPPING

Overview

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up by Norm Brodsky, Bo Burlingham

Two of Inc. magazine's hugely popular columnists show how small-business people can deal with all kinds of tricky situations.

People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it 'the knack,' and it has made all the difference to the eight successful start-ups of his career.

Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply 'the knack' to their own businesses.

Brodsky and Burlingham offer essential advice such as:

? Follow the numbers-that-s the best way to spot problems before they become life threatening
• Keep focusing on your real goal—it's amazingly easy to get sidetracked by secondary concerns
• Don't get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur's reach.

Product Details

ISBN-13: 9781591842217
Publisher: Penguin Publishing Group
Publication date: 10/02/2008
Pages: 256
Product dimensions: 6.20(w) x 9.10(h) x 1.20(d)
Age Range: 18 Years

About the Author

Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995. He lives in Brooklyn, New York

Bo Burlingham is Inc.'s editor at large. He is the coauthor of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants. He lives in Cambridge, Massachusetts.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up 4.3 out of 5 based on 0 ratings. 3 reviews.
TomTex More than 1 year ago
I measure the quality of a book by the number of underlined sentences I create during reading. I ended up with a fair amount of underlines, but not enough to make me recommend this book to lots of people.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Its down to the point, lots of good tips.
Highly recommend it