American society is more diverse than ever. A country that used to think of itself as the great melting pot may soon be calling itself the great lifestyle buffet. With increasing affluence, more and more Americans are in a position to choose whatever lifestyle most appeals to them. The result is that the national landscape has become an intricate mosaic of varying styles, self-expressions, and ways of life. Even the distinction between majority and minority is starting to blur. Is there any pattern to this ever-shifting kaleidoscope of identities? Social scientist and communications expert Henrik Vejlgaard puts the pieces together in this fascinating study of American diversity in the twenty-first century. Applying the astute pattern-recognition skills that he demonstrated in his previous book, the critically acclaimed Anatomy of a Trend, Vejlgaard examines how we fold our identities into practical everyday life - into our lifestyle.