The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets

by David M. Darst, James J. Cramer (Foreword by)

Overview

If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy-to-understand book allows you to rethink your asset allocation strategies and make the leap from mediocre to stellar returns.

Product Details

ISBN-13:	9781118045411
Publisher:	Wiley
Publication date:	01/06/2011
Series:	Little Books. Big Profits , #19
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	240
File size:	924 KB

About the Author

David M. Darst is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm's Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and FOX News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.

Table of Contents

Foreword.

Introduction.

Chapter One. We All Do It (Even If We Don't Realize It).

Chapter Two. Everyone Needs an Uncle Frank.

Chapter Three. Building Your House.

Chapter Four. Parts of the Whole – Combining Dreams into a Plan.

Chapter Five. Two Strategies to Win the Battle for Investment Survival.

Chapter Six. Do You Know Where You Are Going?

Chapter Seven. Mix, Don't Match.

Chapter Eight. Our Minds, Our Selves.

Chapter Nine. The Jockey Matters as Much as the Horse.

Chapter Ten. Riding Out Storms.

Chapter Eleven. Build Your House on These Rocks.

Chapter Twelve. Count to Zen.

Chapter Thirteen. Seven Quick Ways to Ruin.

Chapter Fourteen. The Road Less Traveled that You Should Take Right Now.

Who Are You? (Determining Your Investment Profile).

What Do You Think? (Determining Your Investment Outlook).

What Works For You? (Determining Your Investment Selection).

Don't Take My Word for It.

Acknowledgments.

Editorial Reviews

"My favorite is The Little Book that Saves your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets...Darst says to thrive financially today you must practice asset allocation, compiling a financial portfolio with assets that make money when the economy is doing well, but also including assets that make money when the economy slows down."
- Susan Rucci, BookPage, January 2009 Issue

"This 208-page, coat-pocket-size book also comments on why people often muff planning their financial futures. "We take eight weeks to buy a new necktie or dress but then make investment decisions that affect our entire life and net worth after an eight-minute phone conversation," the author writes. To help his readers avoid such pitfalls, he includes some probing questions to ask a prospective investment adviser."–WSJ

The timing couldn't be better . . . with the markets entering bear territory and anxiety over the economy deepening across the country. But Darst's lessons are timeless: the importance of diversification, matching assets to goals and not "confusing a bull market for brains." He imparts them and quite a bit more in a highly readable little book that would make a great present not only for first-time clients and prospects but junior planners as well.–Financial Planning

From the Publisher