The Long Stem Is in the Lobby

The Long Stem Is in the Lobby


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A Finalist in the Foreword INDIEFAB BOOK OF THE YEAR awards.
Reminiscences of a young writer 1959 -1973. It's a tender first love gone desperately awry. Three hundred pages or more of a journey from a self-imposed homelessness one college freshman summer to one of setting standards and breaking records in the world of marketing time after time. All documented, it's an adventure story and a marketing textbook. A story of how three great mentors, the author's own father, (a marketing genius); a university vice president, (President of Public Relations Society of America); and ultimately a Proctor and Gamble marketing whiz kid on his way to becoming the head of marketing for world renown Coca Cola and Columbia Pictures were all the serendipity this young writer needed to learn how to fly with eagles and how to land on the top of the pile in any adventure he undertook. They picked up the pieces of a broken heart in stages and put this complicated Humpty-Dumpty back together one episode at a time. Read how they each inspired him, at the exact time he needed their genius, and how he listened and learned how to ultimately grapple with television advertising's coming of age while many others still groped. Learn his devotion to his first true love and ultimately how he got himself through his own awkward coming of age. It's full of love, laughs, tears and inspiration, and it's all true.

Product Details

ISBN-13: 9780984718757
Publisher: Little York Books
Publication date: 03/22/2013
Pages: 374
Product dimensions: 6.00(w) x 9.00(h) x 0.83(d)

About the Author

Jerome Mark Antil is the seventh child of a seventh son - of a seventh son. Born at sunrise it's been told by Mary Holman Antil and Michael C. Antil Sr., that he was the first of eight siblings to stay awake all day and sleep through the night from the moment he was born.
"I remember the Pearl Harbor attack announced on our Zenith radio before I could walk. I heard Edward R. Murrow reporting the War from London...and the scratchy battle-weary ship-to-shore Morse code messages on radio while my diaper was being changed".
Heartfelt fare of family and friendship - light-hearted nostalgia from the 1940s and 1950s are his favorite subjects. He revels at capturing in good detail what it was like being a kid living in a world at War and its long shadows. When the War ended, he grew up in Delphi Falls, which provided the setting for The Pompey Hollow Book Club and The Book of Charlie.
"My dad was a baker from the 1929 Great Depression through the post-War 1950s. As a young boy, I'd ride with him all throughout central and northern New York visiting grocers and U.S. Army bases; baseball parks and bread lines as he sold his bread, hot dog buns, pies and cakes. My Dad was 'Big Mike' and I loved listening to his timeless stories and tall tales - stopping at fishing holes along the way. All day rides with Big Mike - his Buick my Steamboat - his grand stories and an entire world at War my Mississippi."
As an adult Jerry worked as a proof reader and printer's liaison, he later wrote and produced industrial sales and training films. An accomplished writer for public relations and advertising agencies, he would become Chief Marketing Officer for several prominent U.S. companies.
Jerry's favorite authors are: (John Steinbeck) "Steinbeck could peer through a peephole of a person's soul." (Ernest Hemingway) "Grandpa Hemingway could establish character in a single sentence." (Sir Arthur Conan Doyle) "His Sherlock would keep me as eager for the next clue and accompanying anecdote as for the crime's solution." (Mark Twain) "Samuel Langhorne Clements was an irreverent observer of human foibles. His stand up was thought provoking, deceptively caustic - he was the Howard Stern of the 19th century."

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