The Management of Corporate Business Units: Portfolio Strategies for Turbulent Times

The Management of Corporate Business Units: Portfolio Strategies for Turbulent Times

Hardcover

$84.00
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Product Details

ISBN-13: 9780899302843
Publisher: Greenwood Publishing Group, Incorporated
Publication date: 06/28/1988
Pages: 248
Product dimensions: 6.36(w) x 9.54(h) x 0.95(d)

About the Author

STEVEN A. DECK is Executive Director of Data and Statistics at International Credit Monitor, of which he is co-founder.

Table of Contents

Introduction

Part I: The Problem: The Failure of Strategic Planning and Portfolio Management

The Failure of Strategic Planning and Portfolio Management

Generic Strategic Planning and Portfolio Management

Economic Influences on Portfolio Management

Pacific Telesis International—A Case Study

Part II: The Solution: Managing Business Units and Strategic Thinking

The Role of the Stock Market in Managing Business Unit Portfolios

The Role of Economic Context

Strategic Thinking

Digital Equipment Corporation—A Case Study

Part III: The Application: Managing Corporate Business Units and Strategic Thinking in Turbulent Times

Implementing Portfolio Strategies

Corporate Commitment

Market Area Planning

Strategic Thinking for Turbulent Markets

Portfolio Strategies

Competitive Strategies and Non-Market Forces

Summary

Index

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