The Manager in the International Economy

The Manager in the International Economy

Hardcover(6th ed)

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Product Details

ISBN-13: 9780135566633
Publisher: Prentice Hall Professional Technical Reference
Publication date: 01/28/1991
Edition description: 6th ed
Pages: 480
Product dimensions: 7.01(w) x 9.25(h) x (d)

Table of Contents

1. The International Economy: A Manager's Perspective.

I. THE ENTERPRISE FROM WITHIN.

2. Going Multinational: Firm Motives and Characteristics.
3. Managing the Multinational: Goals and Strategies.
4. Managing the Multinational: Organizations and Networks.
5. National Units in Multinational Networks.

II. THE ENTERPRISE AND THE NATION.

6. Comparing National Economies.
7. Exploring National Policies.

III. THE INTERNATIONAL ENVIRONMENT.

8. The National Economy in an International Setting.
9. International Money Markets.
10. The International Rules of the Game: Money.
11. The International Rules of the Game: Goods and Services.

IV. CASES.

Balance-of-Payments Exercises.
Lotus Development Corporation: Entering International Markets.
Poland 1989.
Gerber Products Company: Investing in the New Poland.
Xerox and Fuji Xerox.
Shell Brasil S.A.: Performance Evaluation in the Oil Products Division.
The Global Computer Industry.
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas (A).
Volkswagen de Mexico's North American Strategy (A).
The Foreign Exchange Market: Background Note and Problem Set.
CIBA-GEIGY AG: Impact of Inflation andCurrency Fluctuations.
Pfizer: Protecting Intellectual Property in a Global Marketplace.

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