The Manager's Guide to Strategy / Edition 1

The Manager's Guide to Strategy / Edition 1

by Roger Formisano
Pub. Date:
McGraw-Hill Professional Publishing

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The Manager's Guide to Strategy / Edition 1

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.

Product Details

ISBN-13: 9780071421720
Publisher: McGraw-Hill Professional Publishing
Publication date: 10/20/2003
Series: Briefcase Books Series
Edition description: List
Pages: 240
Product dimensions: 6.00(w) x 9.00(h) x 0.57(d)

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