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The Market Value Process: Bridging Customer & Shareholder Value
     

The Market Value Process: Bridging Customer & Shareholder Value

by Alan S. Cleland, Albert V. Bruno
 
Discover a unique, cross-functional approach to developing strategy

Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for

Overview

Discover a unique, cross-functional approach to developing strategy

Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

Editorial Reviews

Booknews
Provides an innovative, practical approach to the strategic planning process that solves the combined-value program tying together customer and shareholder value, and transforms these concepts from slogans to profit and cash flow. Suggests a 12-step framework for determining how well customers needs are being met, building strategies for meeting those needs profitably, and ensuring those strategies create enough customer and shareholder value to work successfully. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780787902759
Publisher:
Wiley
Publication date:
08/14/1996
Series:
Business and Management Series
Pages:
244
Product dimensions:
7.40(w) x 9.67(h) x 0.94(d)

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