The Marketing of Meaning

The Marketing of Meaning

by Erik Saelens

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Product Details

BN ID: 2940157608798
Publisher: Brandhome publishing
Publication date: 12/23/2016
Sold by: Barnes & Noble
Format: NOOK Book
File size: 1 MB

About the Author

Consultant and interim manager Erik Saelens has over 20 years experience in brand marketing and communications. He is the founder of Brandhome, where he is currently executive strategic director. Erik specializes in rebranding and renaming, having researched more than 250 brand-change operations worldwide. He is also an expert in brand management, M&A and IPO strategies.

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