The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book's triggering statement, "why purpose markets itself," and offers you the recipe to thriving in challenging times.
|Sold by:||Barnes & Noble|
|File size:||1 MB|
About the Author
Consultant and interim manager Erik Saelens has over 20 years experience in brand marketing and communications. He is the founder of Brandhome, where he is currently executive strategic director. Erik specializes in rebranding and renaming, having researched more than 250 brand-change operations worldwide. He is also an expert in brand management, M&A and IPO strategies.