The Marketing Plan Handbook, 5th Edition / Edition 5

The Marketing Plan Handbook, 5th Edition / Edition 5

by Alexander Chernev
ISBN-10:
1936572559
ISBN-13:
9781936572557
Pub. Date:
12/18/2017
Publisher:
Cerebellum Press
ISBN-10:
1936572559
ISBN-13:
9781936572557
Pub. Date:
12/18/2017
Publisher:
Cerebellum Press
The Marketing Plan Handbook, 5th Edition / Edition 5

The Marketing Plan Handbook, 5th Edition / Edition 5

by Alexander Chernev
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Overview

The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.


Product Details

ISBN-13: 9781936572557
Publisher: Cerebellum Press
Publication date: 12/18/2017
Edition description: Older Edition
Pages: 148
Product dimensions: 7.50(w) x 9.25(h) x 0.32(d)
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