The Marketing Plan Handbook / Edition 3

The Marketing Plan Handbook / Edition 3

by Alexander Chernev
ISBN-10:
1936572028
ISBN-13:
9781936572021
Pub. Date:
09/01/2011
Publisher:
Cerebellum Press

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Overview

The Marketing Plan Handbook / Edition 3

Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

Product Details

ISBN-13: 9781936572021
Publisher: Cerebellum Press
Publication date: 09/01/2011
Edition description: Older Edition
Pages: 156
Sales rank: 528,478
Product dimensions: 7.50(w) x 9.25(h) x 0.33(d)

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