Achieve success by becoming the change maker you were always meant to be.
What is a matriarch? For one thing, you can tell she's in charge the second she walks into a room. She's bold, she's fierce, and she's got her own unique style. The matriarch isn't some crusty old lady dressed head-to-toe in black who sits at the head of the table barking demands at Sunday dinner. The modern matriarch is alive and vivacious. She's purposeful and deliberate about everything, from her career, to her home, to her family, to what she eats for lunch. She is not second guessing herself but moving herself and those she loves boldly into the future.
The matriarch’s vision for her career is as big as her love for her family, and she's paid her worth for work she's passionate about. The matriarch knows exactly what she wants the end game to be and she has the power to make it come to fruition. Simply put: she has her act together and you feel safer and more secure when you're in her presence. So, the question is, how does one become her? This book answers that question and more.
• Recast yourself
• Own your wins
• Define your legacy
• Leverage your success
Written by the CEO of a multimillion-dollar startup, The Matriarch Rules provides you with guidelines that empower you to find personal success and growth in being the compassionate, powerful, and forward-thinking woman you are.
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About the Author
RANDY PATTERSON is the co-founder and CEO of ProDoula, a multi-million dollar startup focused on educating and empowering individuals in the birth and business spheres. As a philanthropist and activist, she has fought to legitimize and monetize what is traditionally thought of as "women's work" and frequently speaks to women's groups on this important subject. Her work has been featured in Slate, Swaay, Buzzfeed, Motto, Parade and The New York Times among others.
Table of Contents
Becoming a Modern Matriarch
The Modern Matriarch
Loved, But Not Cared For
A Craving for “Normal”
A Truth Moment
When “Wise Counsel” Appears
A Matriarch Today
Chapter 1 The Matriarch is the CEO
Homeless but Not Helpless
Use Your Resources
Getting on Our Feet
From Baby Blues to Business Partner
Roles and Responsibilities of the Matriarch
Chapter 2 A Matriarch’s Future is Based on Her Actions Today
Take History Changing Actions
Tally Your Successes And Not Your Failures
Write the Story of You; A Woman Destined for Great Success
Live Each Day To The Fullest, And Feel Like You Absolutely Slayed It
Chapter 3 The 4 Big Lies
Lie 1: I’ll Try
Lie 2: I’m Too Busy
Lie 3: I Can’t
Lie 4: I Had No Choice
Chapter 4 A Matriarch Owns Her Decisions
Meet Suzie, a Woman in Need of Wise Counsel
The Co-Signer: Does she co-sign your agenda or her own?
Wise Counsel: She Paints the Big Picture without an Agenda
Decision Making 101
Chapter 5 Attention! We No Longer Work For Free!
We All Want A Bigger Better Boat And Working For Free Is Not How We’ll Get It!
Calling All Matriarchs! Viva la Revolution!
Chapter 6 A Life and Business that’s Carefully Crafted
Branding: Just Do It
People Are Their Own Brands
Rebuilding Your Brand Based on Your Authentic Self
Your Brand Aesthetic. Are You Bland Or On Brand?
Your Personal Style Guide
Your Family Has Also Been Branded
The Wedding Therapist: Finding the Starting Point for her Business’s Brand
A Carefully Crafted Matriarch Business
Chapter 7 Time Management and the 5 Rules of Business
Let’s go make some money, Matriarch!
Rule #1 It starts with a plan
Rule # 2 It’s got to be legal
Rule # 3 It takes a systematic approach
Rule #4 Marketing is a never ending process
Rule # 5 You’ve got to be found on the web
Manage your time and follow the rules
Chapter 8 The Payoff is Personal
Confidence can overcome an old message
Confidence, meet systems and tools
Passion: a strong and barely controllable emotion
Inspiration and motivation
Pressure is how diamonds are made
A Matriarch maintains and protects what she builds
Make NOT having these F.E.A.R.S. your biggest fears.
Chapter 9 A Matriarch Leaves a Great Legacy
What exactly is a legacy?
Leaving a legacy whether you like it or not. . .
My mom, Shari. . .
A Matriarch Lives an Intentional Life
A Matriarch cultivates an inner sanctum
A Matriarch gives and takes
A Matriarch Rocks Out to Her Own Soundtrack
A Matriarch Knows Her Language Is her Legacy
A Matriarch Switches Gears When Necessary
Live Like a Matriarch and Leave a Legacy Worthy of a Matriarch!
About the Author