The Matriarch Rules: How to Own Your Power, Know Your Worth, and Lead the Life You've Always Wanted

The Matriarch Rules: How to Own Your Power, Know Your Worth, and Lead the Life You've Always Wanted

by Randy Patterson
The Matriarch Rules: How to Own Your Power, Know Your Worth, and Lead the Life You've Always Wanted

The Matriarch Rules: How to Own Your Power, Know Your Worth, and Lead the Life You've Always Wanted

by Randy Patterson


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Achieve success by becoming the change maker you were always meant to be. 

What is a matriarch? For one thing, you can tell she's in charge the second she walks into a room. She's bold, she's fierce, and she's got her own unique style. The matriarch isn't some crusty old lady dressed head-to-toe in black who sits at the head of the table barking demands at Sunday dinner. The modern matriarch is alive and vivacious. She's purposeful and deliberate about everything, from her career, to her home, to her family, to what she eats for lunch. She is not second guessing herself but moving herself and those she loves boldly into the future.

The matriarch’s vision for her career is as big as her love for her family, and she's paid her worth for work she's passionate about. The matriarch knows exactly what she wants the end game to be and she has the power to make it come to fruition. Simply put: she has her act together and you feel safer and more secure when you're in her presence. So, the question is, how does one become her? This book answers that question and more.

•    Recast yourself

•    Own your wins

•    Define your legacy

•    Leverage your success

Written by the CEO of a multimillion-dollar startup, The Matriarch Rules provides you with guidelines that empower you to find personal success and growth in being the compassionate, powerful, and forward-thinking woman you are.

Product Details

ISBN-13: 9781119572749
Publisher: Wiley
Publication date: 09/04/2019
Pages: 176
Product dimensions: 5.90(w) x 9.10(h) x 0.90(d)

About the Author

RANDY PATTERSON is the co-founder and CEO of ProDoula, a multi-million dollar startup focused on educating and empowering individuals in the birth and business spheres. As a philanthropist and activist, she has fought to legitimize and monetize what is traditionally thought of as "women's work" and frequently speaks to women's groups on this important subject. Her work has been featured in Slate, Swaay, Buzzfeed, Motto, Parade and The New York Times among others.

Table of Contents

Acknowledgments xi

Introduction: Becoming a Modern Matriarch 1

The Modern Matriarch 2

Loved, but Not Cared for 3

A Craving for “Normal” 4

A Truth Moment 5

When “Wise Counsel” Appears 6

A Matriarch Today 7

Chapter 1 The Matriarch is the CEO 9

Homeless but Not Helpless 10

Use Your Resources 12

Getting on Our Feet 15

From Baby Blues to Business Partner 16

Roles and Responsibilities of the Matriarch 18

Chapter 2 A Matriarch’s Future is Based on Her Actions Today 29

Take History-changing Actions 30

Tally Your Successes and Not Your Failures 32

Write the Story of You: A Woman Destined for Great Success 35

Live Each Day to the Fullest, and Feel Like You Absolutely Slayed it 38

Protect Your Dreams with Your Life! 39

Chapter 3 The Four Big Lies 41

Lie #1: I’ll Try 43

Lie #2: I’m Too Busy 45

Lie #3: I Can’t 50

Lie #4: I Had No Choice 55

Chapter 4 A Matriarch Owns Her Decisions 57

Meet Suzie, a Woman in Need of Wise Counsel 59

The Co-signer: Does She Co-sign Your Agenda or Her Own? 62

Wise Counsel: She Paints the Big Picture without an Agenda 63

Confidence is Key 63

Decision-making 101 67

Chapter 5 Attention! We No Longer Work for Free! 73

We All Want a Bigger, Better Boat and Working for Free is Not How We’ll Get It! 75

Calling All Matriarchs! Viva la Revolution! 82

Chapter 6 A Life and Business That’s Carefully Crafted 93

Branding: Just Do it 94

People are Their Own Brands 94

Rebuilding Your Brand Based on Your Authentic Self 97

Your Brand Aesthetic: are You Bland or On Brand? 101

Your Personal Style Guide 104

Your Family Has Also Been Branded 105

The Wedding Therapist: Finding the Starting Point for Her Business’s Brand 106

A Carefully Crafted Matriarch Business 108

Chapter 7 Time Management and the Five Rules of Business 113

Time Management 114

Let’s Go Make Some Money, Matriarch! 117

Rule #1: It Starts with a Plan 119

Rule #2: It’s Got to Be Legal 121

Rule #3: It Takes a Systematic Approach 123

Rule #4: Marketing is a Never-ending Process 124

Rule #5: You’ve Got to Be Found on the Web 126

Manage Your Time and Follow the Rules 128

Chapter 8 The Payoff is Personal 131

Confidence Can Overcome an Old Message 131

Confidence, Meet Systems and Tools 133

Passion: A Strong and Barely Controllable Emotion 134

Inspiration and Motivation 137

Maintaining Motivation 140

Pressure is How Diamonds are Made 142

A Matriarch Maintains and Protects What She Builds 143

Make NOT Having These F.E.A.R.S. Your Biggest Fears 144

Chapter 9 A Matriarch Leaves a Great Legacy 147

What Exactly is a Legacy? 148

Leaving a Legacy Whether You Like it or Not . . . 148

My Mom, Shari . . . 149

A Matriarch Lives an Intentional Life 150

A Matriarch Cultivates an Inner Sanctum 151

A Matriarch Gives and Takes 152

A Matriarch Rocks Out to Her Own Soundtrack 153

A Matriarch Knows Her Language is Her Legacy 154

A Matriarch Switches Gears When Necessary 155

Live Like a Matriarch and Leave a Legacy Worthy of a Matriarch! 156

About the Author 159

Index 161

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