Pub. Date:
Taylor & Francis
The Media Economy / Edition 2

The Media Economy / Edition 2

by Alan B. Albarran
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Product Details

ISBN-13: 9781138886087
Publisher: Taylor & Francis
Publication date: 08/17/2016
Series: Media Management and Economics Series
Edition description: Revised
Pages: 222
Sales rank: 798,984
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.

Table of Contents

  1. What is The Media Economy?
  2. Theories and Approaches to Examine the Media Economy
  3. Key Concepts Used in Understanding the Media Economy
  4. Evolving Markets in the Media Economy
  5. Media as Multi-Platform Enterprises
  6. Technology and the Media Economy
  7. Globalization and the Media Economy
  8. Regulation and the Media Economy
  9. Social Aspects of the Media Economy
  10. Finance, Valuation and Investment in the Media Economy
  11. Labor and the Media Economy
  12. Assessing the Future of the Media Economy

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