Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting.
Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster?
Brad Phillips, one of the world’s top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation.
You will learn how to:
• Master the ground rules for working with reporters
• Create memorable media messages
• Support your message with media-friendly stories, statistics, and sound bites
• Deliver a winning interview
• Answer tough questions
• Adjust your approach for print, radio, television, and social media
• Use positive body language that reinforces your message
• Dress for television
• Prepare for and manage a media crisis
One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
|Sold by:||Barnes & Noble|
|File size:||2 MB|
What People are Saying About This
After 30 years of PR consulting and media training myself, I've never seen the topic so well organized and practically delivered. (Jeff Domansky, The PR Coach)
There are lots of expensive public and media relations firms out there who can give you the full treatment, but I recommend starting with a good book on the subject, like the one just released by media training expert Brad Phillips, 'The Media Training Bible.' (Martin Zwilling, Forbes.com)
Don't pitch stories and don't accept requests for media interviews until you read this book. (Joan Stewart, Publisher, The Publicity Hound)
The advice in The Media Training Bible is both timely and timeless, filled with hands-on guidance that can be applied immediately. (Michael Sebastian, Managing Editor, Ragan's PR Daily)