By the late nineteenth century, advances in medical knowledge, technology and pharmaceuticals led to the development of a thriving commercial industry. The medical trade catalogue became one of the most important means of promoting the latest tools and techniques to practitioners. Drawing on over 400 catalogues produced between 1870 and 1914, Jones presents a study of the changing nature of medical professionalism. She examines the use of the catalogue in connecting the previously separate worlds of medicine and commerce and discusses its importance to the study of print history more widely.
Table of ContentsCover Half Title Title Page Copyright Page Table of Contents Acknowledgements List of Figures Introduction: The Medical Trade Catalogue in Context 1. The Rise of the Medical Trade Catalogue 2. Markets of Medics: Designing the Catalogue 3. Inside the Catalogue: The Rhetoric of Novelty, Safety and Science 4. Catalogue Production: ‘The Work of an Amateur’? 5. At Home, Work and Abroad: Distributing Catalogues 6. (Re)Reading the Catalogue: Doctors, Consumption and Invention Conclusion: Selling Medicine to Professionals, Professionals Selling Medicine Appendix: Trade Catalogues Notes Works Cited Index