The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation

The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation

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The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.

Clayton M. Christensen, bestselling author of The Innovator's Dilemma , has described The Medici Effect as "one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field."

Now with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, The Medici Effect is a timeless classic that will help you reach your innovative peak.

Product Details

ISBN-13: 9781633692947
Publisher: Harvard Business Review Press
Publication date: 03/07/2017
Edition description: Revised Edition
Pages: 240
Sales rank: 279,591
Product dimensions: 5.40(w) x 7.70(h) x 0.90(d)

About the Author

An entrepreneur, creative thinker, and acclaimed international speaker, Frans Johansson has lived all his life at the Intersection. Raised in Sweden by his Swedish father and African American/Cherokee mother and educated at Brown University and Harvard Business School, he has started a health-care business, a software company, a hedge fund, and an innovation firm. In addition to The Medici Effect , Frans is the author of The Click Moment (2012). He is the founder and CEO of The Medici Group. Frans lives in Brooklyn with his wife and two daughters.

Author social media/website info:,,, linkedin/in/fransjohansson

Table of Contents

Foreword Teresa Amabile xi

Preface xv

Acknowledgments xxvii

Introduction 1

Part 1 The Intersection

1 The Intersection-Your Best Chance to Innovate 11

Monkeys and Mind Readers

2 The Rise of Intersections 21

The Sounds of Shakira and the Emotions of Shrek

Part 2 Creating the Media Effect

3 Break Down the Barriers Between Fields 35

Sea Urchin Lollipops and Darwin's Finches

4 How to Make the Barriers Fall 45

Heathrow Tunnel and Restaurants Without Food

5 Randomly Combine Concepts 61

Card Games and Sky Rises

6 How to Find the Combinations 73

Meteorite Crashes and Code Breakers

7 Ignite an Explosion of Ideas 89

Submarines and Tubular Bells

8 How to Capture the Explosion 103

MacGyver and Boiling Potatoes

Part 3 Making Intersectional Ideas Happen

9 Execute Past Your Failures 119

Violence and School Curricula

10 How to Succeed in the Face of Failure 127

Palm Pilots and Counterproductive Carrots

11 Break Out of Your Network 143

Ants and Truck Drivers

12 How to Leave the Network Behind 153

Penguins and Meditation

13 Take Risks and Overcome Fear 161

Airplanes and Serial Entrepreneurs

14 How to Adopt a Balanced View of Risk 171

Elephants and Epidemics

15 Step into the Intersection … 183

And Create the Medici Effect

Notes 191

Index 201

Discussion Guide 207

About the Author 219

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