The Messenger is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing

The Messenger is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing

by Mark Organ, Deena Zenyk

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Product Details

ISBN-13: 9781619617360
Publisher: Lioncrest Publishing
Publication date: 11/20/2017
Pages: 244
Product dimensions: 5.50(w) x 8.50(h) x 0.51(d)

About the Author

Mark Organ is the founder and CEO of Influitive, a provider of solutions to help companies discover, nurture, and mobilize their advocates. Mark has been an innovator in marketing processes and technology for more than seventeen years as the founding CEO of marketing automation pioneer Eloqua, and he is a go-to-market consultant for software-as-service companies in North America and Asia. With a background in neurosciences and a passion for applied psychology, Mark is a dynamic writer with a unique vision for a more human approach to marketing.

Deena Zenyk is a Principal Strategic Consultant who, with more than 10 years' experience in advocate marketing, is a world-leading expert and pioneer in advocate marketing. Her guiding professional principle is to make leading-edge marketing philosophies and practices accessible and actionable for the everyday marketer.

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