BIGGBY® COFFEE exists to support you in building a life you love!
At BIGGBY COFFEE, we believe that knowing who you want to be is a foundational component to building a life you love. The Moonshot Guidebook—initially a visioning tool for BIGGBY Home Office employees—will help you to refine a vision for your life by helping you to establish your Moonshot!
What’s a Moonshot?
It’s a concise statement of what you want your life to build toward, whether that’s a world-shaking accomplishment or getting to the point where you’re living your perfect day every day! You will also develop your Lunar Landscape—a detailed vision of what life will look like once you have accomplished your Moonshot, helping to make your Moonshot that much more real in your mind.
The Moonshot Guidebook provides a step-by-step plan to launch your goals:
• Answer questions about different areas of life to help you build a detailed vision
• Write out the first of many iterations of your Moonshot and Lunar Landscape
• Create a Flight Plan to leverage your strengths and go to work on your weaknesses
• Climb to the Stars: create a plan to achieve your Moonshot
• Use the Weekly Mission Sheets to accomplish short-term goals that connect directly to your Moonshot
• Review what you’ve accomplished every four months to further refine your vision
The Guidebook also provides examples of others’ work to help you get there, along with advice in case you get stuck.
Take control of your future today!
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East Lansing, Michigan-based BIGGBY® COFFEE started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. That decision has fueled the dreams of hundreds of people to reinvent themselves as coffee shop owners, powered by a proven system, empowering philosophy, and a supportive community of fellow franchisees. Today, BIGGBY COFFEE is 100 percent locally owned and operated with cafes operating across the United States.
BIGGBY exists to support people in building lives they love. That can be as simple as giving people a warm and inviting place to gather with friends, loved ones, clients, or coworkers. The support might be providing them with something to look forward to—maybe a reward after a great workout, some comfort in a tough time, or a bit of friendly and fun conversation with their favorite barista. But supporting people in building lives they love also can look like The Moonshot Guidebook. What began as a visioning tool for BIGGBY staff is now being offered to the world.
The coauthors—Michael J. McFall, Co-owner and Co-CEO; Laura Eich, Director of the Boost Sphere; and Jeremy DeRuiter, Moonshot Guide—all started at BIGGBY as part-time baristas. Today, they have the pleasure and honor to do work that they love while making a difference in the lives of others.
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About the Author
Mike is proud of his beautiful talented wife, Elizaveta, and four kids, who are thriving and building the foundation for lives they love. He loves to read and write before the sun comes up and otherwise plays golf and hockey-in fact, his Moonshot is to own the Detroit Red Wings!
Laura Eich has been part of the BIGGBY COFFEE family since 2011, starting as a part-time barista. She has worn many hats at the BIGGBY Home office, but her most recent, longest lasting, and most precious role has been leading the people and culture development team. It has been an honor to help carve the path to BIGGBY's vision of improving workplace culture across America by supporting people in building lives they love.
Laura is on the journey toward her Moonshot-to fundraise her way to $1 million worth of wishes for the Make-A-Wish Foundation. Today, you can likely find Laura running her way toward that vision through run-raising! When she's not getting her miles in, you will find Laura spending time with her husband, Stephen, and dog, Sammie, in their 150-year-old farmhouse in Southeast Michigan.
Jeremy has been with BIGGBY since taking a part-time job as a barista in 2000. He has served in many roles since then, most recently as a Moonshot Guide, where his daily work is fully aligned with the higher purpose of BIGGBY-to support people in building lives they love-and his own personal mission. Jeremy's Moonshot is to laugh at home every day and to die knowing that he's helped no fewer than one million people build a life they love.
Jeremy lives with his wife Megan and their three dogs in the Grand Rapids, MI, area. He loves the outdoors as much as his wife doesn't, so he enjoys a healthy mix of outdoor adventures like disc golf, camping, and futzing with projects out on their property, along with indoor activities like playing nerdy board games, binging TV series, and reading.