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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

by David Burkus


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How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

  • Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?
  • Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth
  • Written by David Burkus, founder of popular leadership blog LDRLB

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

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Product Details

ISBN-13: 9781118611142
Publisher: Wiley
Publication date: 10/14/2013
Pages: 224
Sales rank: 679,575
Product dimensions: 6.00(w) x 9.10(h) x 1.00(d)

About the Author

David Burkus is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for 99U and The Creativity Post. He lives outside Tulsa, Oklahoma, with his wife and son.

For more information, please visit or on Twitter via @davidburkus.

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Table of Contents

1 The Creative Mythology 1

2 The Eureka Myth 17

3 The Breed Myth 33

4 The Originality Myth 49

5 The Expert Myth 67

6 The Incentive Myth 87

7 The Lone Creator Myth 105

8 The Brainstorming Myth 125

9 The Cohesive Myth 141

10 The Constraints Myth 159

11 The Mousetrap Myth 177

Notes 195

Acknowledgments 203

About the Author 205

Index 207

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