The Network Challenge (Chapter 14): Leveraging Customer Networks

The Network Challenge (Chapter 14): Leveraging Customer Networks

by Christophe Van den Bulte, Stefan Wuyts

NOOK Book(eBook)

$2.99

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now

Product Details

ISBN-13: 9780137015092
Publisher: Pearson Education
Publication date: 05/19/2009
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 20
File size: 160 KB

About the Author

Christophe Van den Bulte, Associate Professor of Marketing, The Wharton School, University of Pennsylvania

 

Stefan Wuyts, Associate Professor of Marketing, Tilburg University

Table of Contents

Rising Interest in Social Networks

Why Marketers (Should) Care About Social Networks

Toward a More Rigorous Approach to Word-of-Mouth Marketing

Conclusion

References

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

The Network Challenge (Chapter 14): Leveraging Customer Networks 5 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
To the people who are "rescuing the slaves: The people who are rping the slaves WANT the slave to be taken to a book and fu••ed, just so you know.
Anonymous More than 1 year ago
You evil corrupted disgusting ppl
Anonymous More than 1 year ago
A slave was pushed in. "Do whatever you want with her, especially f*cking her. She needs it." Her handler said. All she had on was a thin, small piece of string covering her b00bs, pu$$y, and a$$ hole. She huddle against the wall which she was chained to.
Anonymous More than 1 year ago
Comes in. Hi im a slave what is this place