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The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization
     

The New Corporate Activism: Harnessing the Power of Grassroots Tactics for Your Organization

by Edward A. Grefe, Martin Linsky
 
Public affairs professionals can no longer depend on a friendly lobbyist or interested trade association to help get their company's message across effectively. Armed with the powerful strategies found here,they'll learn how to build support from broad-based coalitions with companies,advocacy groups,manufacturers,and consumer groups and react more swiftly and

Overview

Public affairs professionals can no longer depend on a friendly lobbyist or interested trade association to help get their company's message across effectively. Armed with the powerful strategies found here,they'll learn how to build support from broad-based coalitions with companies,advocacy groups,manufacturers,and consumer groups and react more swiftly and assuredly to breaking public issues. The New Corporate Activism zeroes in on the public affairs strategies-both triumphs and blunders-of leading companies and distills their experiences into core components any company can utilize-setting the strategic approach,framing the message,mobilizing the troops,dealing with crisis,and targeting communications for maximum impact. Special focus is given to the most challenging arena of public affairs today: expanding global markets and how to effect change in legislation overseas.

Editorial Reviews

Booknews
Provides a blueprint and techniques for combining democratic values, human psychology, grassroots organizing, and modern technology into a winning strategy for political action on the part of small to large public and private corporations lobbying to influence the outcome of debates on public issues affecting their organizations. Includes case studies, and a section on dealing with situations that appear out of control. For public relations professionals. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780070244313
Publisher:
McGraw-Hill Companies, The
Publication date:
09/01/1994
Pages:
320
Product dimensions:
6.27(w) x 9.30(h) x 1.00(d)

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